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Brad Stulberg

👤 Speaker
1836 total appearances

Appearances Over Time

Podcast Appearances

Plain English with Derek Thompson
Why We're Addicted to ‘Sh*tty Flow’

Back to your games conversation, you're turning a finite game into an infinite game in many ways.

Plain English with Derek Thompson
Why We're Addicted to ‘Sh*tty Flow’

Um, consistency.

Plain English with Derek Thompson
Why We're Addicted to ‘Sh*tty Flow’

So, so important.

Plain English with Derek Thompson
Why We're Addicted to ‘Sh*tty Flow’

So often we're sold in pseudo excellence that you've got to do the monster workout, uh, or you're going to change your life in 30 days or whatever the promises in, in, in, in, in what that sets you up to do is just to go really hard and then to flame out.

Plain English with Derek Thompson
Why We're Addicted to ‘Sh*tty Flow’

Or to go really hard and not see the results that you want and then to shift and pursue the next fad.

Plain English with Derek Thompson
Why We're Addicted to ‘Sh*tty Flow’

Whereas just showing up day in and day out, pounding the stone, committing to consistency, so, so important.

Plain English with Derek Thompson
Why We're Addicted to ‘Sh*tty Flow’

I could keep going, but let me do, go ahead.

Plain English with Derek Thompson
Why We're Addicted to ‘Sh*tty Flow’

It's not so much a pushback.

Plain English with Derek Thompson
Why We're Addicted to ‘Sh*tty Flow’

Yeah, pushback.

Plain English with Derek Thompson
Why We're Addicted to ‘Sh*tty Flow’

Yeah, it's short of a pushback.

Plain English with Derek Thompson
Why We're Addicted to ‘Sh*tty Flow’

But I think that a reframe around the book is that, and this kind of gets to the difference between success and excellence.

Plain English with Derek Thompson
Why We're Addicted to ‘Sh*tty Flow’

If your goal is just to get to the top of the mountain and to say you've written a book, then yeah, you wrote the book.

Plain English with Derek Thompson
Why We're Addicted to ‘Sh*tty Flow’

It's done.

Plain English with Derek Thompson
Why We're Addicted to ‘Sh*tty Flow’

It's never going to get denigrated.

Plain English with Derek Thompson
Why We're Addicted to ‘Sh*tty Flow’

But that's very different than saying I'm a writer.

Plain English with Derek Thompson
Why We're Addicted to ‘Sh*tty Flow’

And if you start to identify or make a part of your identity being a writer, then one of every writer's biggest fears is I've written the book and now I'm marketing it and I haven't written anything really deep in four days when I face the blank pages, it's still going to be there.

Plain English with Derek Thompson
Why We're Addicted to ‘Sh*tty Flow’

And to me, that's the same thing as, well, if I don't train, am I still going to be strong?

Plain English with Derek Thompson
Why We're Addicted to ‘Sh*tty Flow’

And the answer is no.

Plain English with Derek Thompson
Why We're Addicted to ‘Sh*tty Flow’

If you don't keep reading, if you don't keep writing, you're not going to be as good of a writer.