Bradley
๐ค SpeakerAppearances Over Time
Podcast Appearances
They have Whole Foods and they have that.
And more importantly, if you go into Whole Foods, the locker space has doubled over the last 18 months.
And that's the lockers, those Amazon lockers that are on one side of where when we were all growing up, that's where the 50 pound bags of dog food would be stacked up along with charcoal bags.
Well, now you have these lockers where you go up there and you open it and that's where your Amazon delivery was.
It was in one of those lockers.
So Whole Foods is alive and well and being well used and exploited by Amazon.
They tried to make these Amazon Fresh ghost stores so they could save on labor because grocery has a very, very tight margin in the first place.
Hey, we'll make convenient ghost stores.
You walk in with your phone.
We'll see that it's your phone and you can Apple Pay walking out.
It'll just beep.
Well, then there were the people with a hoodie and a baseball cap and dark glasses that had no phone on them because they knew the game and walked up, took five things and walked out.
Hmm.
boy this is easy so there was shrinkage so basically amazon couldn't make this this thing work they couldn't make amazon fresh and the ghost store work so they're closing it and and and putting all their effort and grocery back into whole foods that's what happened and so it found out that you know human security guards or human people checking out were really helpful to curb shoplifting
Versus a guy walks in, I'll have two Red Bulls and that sandwich and walk out.
We'll scan his phone.
They deliberately didn't have phones in their pockets.
So I have a little bit of a contrarian view on this.
I'm a little skeptical because Harvard and Princeton did the same thing very, very recently.
I was seeing numbers over the last six months that Yale, Harvard, Princeton, MIT were taking in a larger percent of foreign students from wealthy families around the world who could pay full boat, meaning full price for everything.