Brandon Dawson

And next thing you know, you don't have control of your company.

They do.

And they've got better choices because the thing you built worked, but they don't need you involved anymore.

And you don't know how to handle the other aspects of the business, which is how and who, and you end up getting replaced.

And that's usually, and Steve Jobs even went through that cycle.

So

That's usually what happens.

And if you don't have the stomach for that, and statistically, if you're going to be the 32 that fail versus the one that succeeds, then I think there's a different way to do it, which is the way you did it and the way I've done it now four times over.

Yeah.

So when I launched the business, first of all, I was the first person to create a, what I call reverse consolidation equity model.

The problem with consolidation is you go raise capital from VC to private equity.

You go out and start acquiring a whole bunch of other people's problems.

then you got to systematize them.

Then you need to build leadership, all this complexity.

And so usually you go through a period of when you're buying, you go through devaluation on your way there.

So you're always trying to raise more capital.

You're always, you know, the idea you could be out of business anytime.

So more money, more money, more money, more money, your story gets diluted.

People stop believing in you.

Every time you do a valuation, the next round evaluation, it gets less in value because you need more money.