Brandon Herrera

This changes people's lives.

That was the purpose of Unsub.

It was how do we make an impact the best way we can and then share these amazing stories so they live on.

Because in 20 years, 50 years, 100 years, these podcasts, it is World War II veterans, Medal of Honor recipient veterans telling their stories in a relaxed environment and

And that's going to go on forever.

That will never be lost.

But I think a lot of those, we call it like drama content creators, they have such a shelf life.

Because once that dries up, and it will, and it's maximum two to three years, I think you're, what's the average content creator's lifespan?

Like three years?

Four years, something like that.

Four years.

And then gone.

And then if yours is based off- So we're all on borrowed time.

I know.

But it is when that's all you go after.

You do not have a loyal audience base.

They will turn on you in a fucking second.

We've got to watch this time and time again now.

And it's happening really quickly on the internet where, yeah, it might have been cool.

And now they're just cannibalizing each other because then they turn on each other.