Brandon Sawalich

And if you look at all the five senses, you know, hearing is, you could argue, they're all important, of course, but hearing connects you with people.

It connects you with your environment, your day job, your kids, go down the list.

And it's the fitness for the brain.

And so, again, it's not something that's been talked about because it's always talked about when, you know, you're maybe older in life.

Again, it's not as important.

And

With today's discussions around mental health, if you start having a hearing loss, let's say 35, 40, could be noise-induced, many, many reasons, you start withdrawing from

you know, your day to day activities.

And so what we've been doing is, you know, educating people on this, because again, it's not something that's been above the radar.

And if you think about the mental health discussions and somebody that does start having a 35 or 45, they don't do anything about their hearing loss until about seven years.

That's about the average.

Because it's never that bad.

The spouse usually is the one that forces something, go get your hearing checked.

So seven years to do something about it, depending on when it came on.

And then the mental aspect of, think of, you know, you do start withdrawing.

You isolate yourself.

You start putting yourself in positions where you don't have to interrupt or say, excuse me, can you say that again?

Because people start becoming embarrassed about it.

and at a point where they really don't notice it.

Wow.