Brandon Sawalich

And with the 310 components, you're dealing with an AI processor, Bluetooth radio, and many, many other components just to get the sound at the right levels.

And you're talking high-tech sound and sleep.

That's what they used to do.

Because it'd amplify everything.

So now what we're doing with AI, we were the first to bring in AI into hearing technology in 2017.

So what we're doing with that is we're personalizing the sound to the listener.

So, I mean, AI is the perfect listening tool that's adjusting and adjusting their sounds and what their daily life needs to be.

so they could do it, I would say, with hearing ease.

And that's what you were discussing just a minute ago, the, you know, amplifying sound.

That's the old technology, what it would do.

And what we're doing now is, again, if I'm sitting here, we were at an event and you and I were talking, it's, you know, quieting, you know, knowing the environment that I'm in, a noisy environment, it's quieting the sounds around me and know that I'm talking to you or having a conversation and I want to focus on speech.

You know, it's not going to bring in everything else at the same levels.

That's what Starkey's doing different.

I mean, that's what we're doing since 2017 is turning it from a multi-purpose, a single purpose to a multi-purpose device.

Medication.

Well, I mean, pain medication, you go down the list, there's, you know, other, you get the warning now, but there's quite a bit that are promoted on TV and other places that if you take too much of it, you're going to get tinnitus or it can, you know, lose some hearing.

Pain medication, as I mentioned, that's one of the.

Do you match the frequency?

Sometimes with our hearing technology, yes, we can mask it and give it that white noise effect where you kind of forget about it.

It's just shh.