Brandon Sawalich

And I'm CEO of the company.

And I view this pyramid, you know, my own personal approach to leadership is I invert the pyramid.

I'm not at the top.

I'm here to help everybody here be successful and understand the work that they do matters.

And we do change people's lives.

And what can I do to help?

Right.

And it kind of goes back to my because of of wanting to help people and see that satisfaction, whether it's helping the team be successful or seeing a patient smile because we just reconnected them to their life.

Yeah.

You know, what we're doing is really starting back in 2018.

I wanted to in an industry where it would be easy to have incremental change and improvements.

You know, we're a privately held company, which is an advantage because we can move fast.

We're agile.

Our other companies, there's four other companies, public companies.

And I want to invest in AI.

We started there.

And then also take the hearing aid, that stereotype, from a single purpose device to a multipurpose device.

so the ears the new wrist so we look at three buckets the sound quality you know the actual performance of the hearing aid for the patient we look at health and wellness features and then we have personal assistant so those are three areas that we put features into the product that

helps somebody you know it can track steps we have fall detection because we have a patient-based demographic that prone to falls and if they fall the hearing aid will send a text message up to three people in the family that indicates a fall and they could be helped and i've had many stories where we've saved people's lives and then the personal assistant you know basically as you mentioned the language translation you have to start somewhere and the goal is

you know, that instant instantaneous translation where I'm talking to somebody over in Germany, I'm hearing it in English or whatever it might be.