Brandon Steven

That's never there. And I still help Rodney, and he still helps me. It's hard. Rodney's the face of the health clubs, and I'm the face of the car dealerships, but... It's interesting enough. We are both in the same business. It's about retention.

That's never there. And I still help Rodney, and he still helps me. It's hard. Rodney's the face of the health clubs, and I'm the face of the car dealerships, but... It's interesting enough. We are both in the same business. It's about retention.

It's so much cheaper and so much better for us to spend money retaining a customer and retaining a team member versus hiring a new team member and trying to get a new customer. It's easier to retain a health club member Anybody that's just come to work out, everyone that comes in, right, Roger?

It's so much cheaper and so much better for us to spend money retaining a customer and retaining a team member versus hiring a new team member and trying to get a new customer. It's easier to retain a health club member Anybody that's just come to work out, everyone that comes in, right, Roger?

They come in and they get all excited to work out for the first, and they do, for the first six weeks, seven weeks, and they go crazy, and then they start to work less. That's where we come in. We're like, hey, listen, we've built the software. We know that Dan came in an average of three times a week, and now it's two times a week, and now it's one time a week.

They come in and they get all excited to work out for the first, and they do, for the first six weeks, seven weeks, and they go crazy, and then they start to work less. That's where we come in. We're like, hey, listen, we've built the software. We know that Dan came in an average of three times a week, and now it's two times a week, and now it's one time a week.

Well, we're going to spend the money to retain Dan now. Let's give Dan a personal training session. Let's get Dan back in here and try to keep Dan as a member. Same with the car customers. People come to our dealership. Nobody wants to shop for a car. I mean, it's like they actually equate it to going to the dentist, going to the car dealership. It's scary. People hate going to the car dealership.

Well, we're going to spend the money to retain Dan now. Let's give Dan a personal training session. Let's get Dan back in here and try to keep Dan as a member. Same with the car customers. People come to our dealership. Nobody wants to shop for a car. I mean, it's like they actually equate it to going to the dentist, going to the car dealership. It's scary. People hate going to the car dealership.

We tried to change that where people come in. We try to make it more of a personal experience where you're a sales professional, you get to know them, and you get to know the manager. And that's the easiest and best way to retain a customer. And guess what? It's also the best way to retain a team. I spent my whole life building the culture.

We tried to change that where people come in. We try to make it more of a personal experience where you're a sales professional, you get to know them, and you get to know the manager. And that's the easiest and best way to retain a customer. And guess what? It's also the best way to retain a team. I spent my whole life building the culture.

building the culture around it, making sure your environment's perfect. If you do that and your customers feel it from your team, you win.

building the culture around it, making sure your environment's perfect. If you do that and your customers feel it from your team, you win.

That's a great question. Do you have the answer?

That's a great question. Do you have the answer?

I was hoping you'd answer that question because I don't. We've talked about it a lot. It's tough because our kids are getting older now. Rodney has three of his kids, four of his kids now working in the gyms. I have three of my kids now working in the business. It's interesting because we didn't do a good job of thinking about legacy. We just started working. We kept working.

I was hoping you'd answer that question because I don't. We've talked about it a lot. It's tough because our kids are getting older now. Rodney has three of his kids, four of his kids now working in the gyms. I have three of my kids now working in the business. It's interesting because we didn't do a good job of thinking about legacy. We just started working. We kept working.

We kept on plowing for it. My dad still today gives us the same advice, the only advice he's ever given us, and that is just keep on trucking. And so we just kept on trucking. We never had a plan. If you talk to my dad today, you'll see me all stressed out. Just keep on trucking. It's really good advice. So I don't have a great answer about legacy.

We kept on plowing for it. My dad still today gives us the same advice, the only advice he's ever given us, and that is just keep on trucking. And so we just kept on trucking. We never had a plan. If you talk to my dad today, you'll see me all stressed out. Just keep on trucking. It's really good advice. So I don't have a great answer about legacy.

I don't know if I have a good answer to why they should. I've seen a lot in this realm. Like not only did... I would say not only did I used to be hit a lot about, and people would always come to me and say, donations, donations, donations. And I never said no. I hated being the guy that said no, but I didn't enjoy it as much. Writing a check to me is not that big of a deal.

I don't know if I have a good answer to why they should. I've seen a lot in this realm. Like not only did... I would say not only did I used to be hit a lot about, and people would always come to me and say, donations, donations, donations. And I never said no. I hated being the guy that said no, but I didn't enjoy it as much. Writing a check to me is not that big of a deal.