Brandon Steven

It's been interesting. I don't want to say that we're figuring it out as we go, but we're kind of figuring it out as we go. I know what I don't want to be. How about that? I don't want to be snobs. I'm trying to bring Midwestern hospitality into Gravitas. You saw me downstairs. I told Seth that I'm going to be the front door all night tonight. I will be at the front door all night.

It's been interesting. I don't want to say that we're figuring it out as we go, but we're kind of figuring it out as we go. I know what I don't want to be. How about that? I don't want to be snobs. I'm trying to bring Midwestern hospitality into Gravitas. You saw me downstairs. I told Seth that I'm going to be the front door all night tonight. I will be at the front door all night.

And the only reason I'm going to be there tonight is I want to make sure that nobody comes off the street and our hostess says, oh, we're membership only. And they're going to say it the nicest, sweetest way as possible. I want to shake their hand and say, oh, man, welcome to Gravitas. Tonight's night number eight or nine. Let me show you our club. And we have to be respectful of our members.

And the only reason I'm going to be there tonight is I want to make sure that nobody comes off the street and our hostess says, oh, we're membership only. And they're going to say it the nicest, sweetest way as possible. I want to shake their hand and say, oh, man, welcome to Gravitas. Tonight's night number eight or nine. Let me show you our club. And we have to be respectful of our members.

We're not going to be giving tours. But I want to make sure that they feel like. We're not snobs. I know that Beverly Hills is Beverly Hills and everyone deserves that sense of exclusivity. And we're going to have that. We're definitely going to have that. But we've been fortunate where we've got a lot of applications. And right now we're only approving referrals.

We're not going to be giving tours. But I want to make sure that they feel like. We're not snobs. I know that Beverly Hills is Beverly Hills and everyone deserves that sense of exclusivity. And we're going to have that. We're definitely going to have that. But we've been fortunate where we've got a lot of applications. And right now we're only approving referrals.

So like if you're a member, you can refer somebody. Then we're going to look at them and treat them. But everyone else has kind of been on the wait list. And we're going to open that up here in a couple weeks. I just want to get open, make sure our food is great, which it is great.

So like if you're a member, you can refer somebody. Then we're going to look at them and treat them. But everyone else has kind of been on the wait list. And we're going to open that up here in a couple weeks. I just want to get open, make sure our food is great, which it is great.

This is incredible. So I'm really comfortable now to start letting members in.

This is incredible. So I'm really comfortable now to start letting members in.

Yeah. Very, very, very affordable. I didn't want to go crazy high. I wanted to appeal to me at 20 years old, 25 years old. We could have, for sure. This place you could have. This is a gorgeous thing. I didn't want to be that. I didn't want to be about the money.

Yeah. Very, very, very affordable. I didn't want to go crazy high. I wanted to appeal to me at 20 years old, 25 years old. We could have, for sure. This place you could have. This is a gorgeous thing. I didn't want to be that. I didn't want to be about the money.

Like I told somebody the other day, this club represents everything that I needed in almost all of my stages of my business life and my personal life.

Like I told somebody the other day, this club represents everything that I needed in almost all of my stages of my business life and my personal life.

As we walk through here, yeah. So it represents all that. So it's $2,500 to sign up, which is cheap. It's a one-time fee. It's an initiation fee. And it's $5,500 per person. Nice. I know everyone told me, oh, you don't have spousal memberships in LA. I'm like, why? Why? I want the wives here. I want the wives to be able to come without the husbands. Let's face it. Women get shit done.

As we walk through here, yeah. So it represents all that. So it's $2,500 to sign up, which is cheap. It's a one-time fee. It's an initiation fee. And it's $5,500 per person. Nice. I know everyone told me, oh, you don't have spousal memberships in LA. I'm like, why? Why? I want the wives here. I want the wives to be able to come without the husbands. Let's face it. Women get shit done.

And women plan things. And we show up. And women have opinions. And they have no problem expressing their opinions. And we need that here. So it's $7,500 for a spouse for a year.

And women plan things. And we show up. And women have opinions. And they have no problem expressing their opinions. And we need that here. So it's $7,500 for a spouse for a year.

No. Not yet. Not to say there won't be, but we just don't have any corporate right now.

No. Not yet. Not to say there won't be, but we just don't have any corporate right now.