Brendan Dwyer

in the prediction market for individuals that are looking to monetize their perceived ability as a sports fan and don't feel like they want to live in the environment of a sports book.

I think trust is an issue with sports books.

These are the platforms that offer the bets, the parlays, and all that.

There's always going to be trust issues with them because there's going to be a belief that they didn't set the lines properly and that they're making too much money and

When there's trust issues, people are always going to try to find an alternative way to make money.

I work with 18 to 24-year-olds on a daily basis, and I worry about their decision-making for anything they do.

They have overconfidence and regulation issues to everything.

And so when you add overconfidence and sports and money...

It worries me even more.

Who are these individuals from a consumption perspective?

How do they compare to general sports fans?

What are they watching?

How much are they watching?

What do they look like from a fan perspective in terms of loyalty, involvement?

Truly trying to establish a baseline because in our field, there really wasn't any academic literature on what the American sports better look like.

Well, I mean, there are all sorts of different sports bettors.

They consume at all different levels.

As your involvement, which is an attitude, not necessarily a behavior, as your cognitive involvement, so your attachment, and then your emotional involvement increases,

the more you consume everything.

And so we see sports bettors from the lowest level that are consuming more than non-betters.