Brendan Fraser

You, if I have to guess, you sell people.

Well, there are about 300 or so businesses that operate now and have done since, I'm told, the early 1980s.

The model is based on a need for people to fill the absence of loved ones or friends, but they still have a want to connect.

So very often, as I've learned, in Japan, people can become quite isolated for such a populist purpose.

It's a beehive of activity.

And as an actor in our film, whose name is Akira Emoto-san, did point out for him, and he just turned 77, by the way, bless him.

He said sometimes solitude can be good.

It gives you contemplation.

It gives you reflection.

And he says that, you know, heading into the fourth act of his life right now.

So it's not necessarily such a bad thing, but it is something that people still want to fulfill.

And they do so by hiring people.

An individual who may be a performer, who may be someone who just has a talent or the patience to sit with people and to be a type of surrogate for them, to feel as if they're just not so alone.

And it may be a bit peculiar, as is the title, Rental Family.

What is a rental family?

You can rent nearly anything in Tokyo.

You can rent a capybara house.

And this really doesn't deviate from that business model so much as it does provide for people who are feeling alone, who have the courage to ask for help.

Particularly in Japan, as I was told.

There's an attitude of...