Brendan McNerney

Does it feel anticlimactic?

Does it feel anticlimactic?

You did promise that.

You did promise that.

You know, everybody just waves them off like, oh, how great and easy it must be to just take a video of yourself in an outfit and make millions of dollars. There's so much that goes into understanding how to be on top. They not only have to have a good grasp of the art of content creation, but most of them are very fluent in the science.

You know, everybody just waves them off like, oh, how great and easy it must be to just take a video of yourself in an outfit and make millions of dollars. There's so much that goes into understanding how to be on top. They not only have to have a good grasp of the art of content creation, but most of them are very fluent in the science.

of algorithms and this is why i find it laughable that influencers are so dismissed in entertainment and captivating eyeballs and audiences it's not an easy thing to not only excel at but then to stay at the top of the game because algorithms are constantly changing apps are constantly changing the way they do things in ways that the staff didn't really even understand but the creators

of algorithms and this is why i find it laughable that influencers are so dismissed in entertainment and captivating eyeballs and audiences it's not an easy thing to not only excel at but then to stay at the top of the game because algorithms are constantly changing apps are constantly changing the way they do things in ways that the staff didn't really even understand but the creators

They knew what their top looped vine was. They knew what their average loops were. They had all of the statistics down. And there was also an app called RankZoo, which was like their Bible. And they would go every day to see where they ranked in the system.

They knew what their top looped vine was. They knew what their average loops were. They had all of the statistics down. And there was also an app called RankZoo, which was like their Bible. And they would go every day to see where they ranked in the system.

None of these creators were even getting the most basic of technical support. And the Vine app in the beginning before I joined was like crashing constantly. They would spend all this time making a video and then they would have nothing to show for like a full day of content creation. They were getting no support.

None of these creators were even getting the most basic of technical support. And the Vine app in the beginning before I joined was like crashing constantly. They would spend all this time making a video and then they would have nothing to show for like a full day of content creation. They were getting no support.

And so it really created this animosity for the app, which is why when Vine stars started being called Viners, they absolutely did not want that label because they didn't feel associated with the company that they had become famous for.

And so it really created this animosity for the app, which is why when Vine stars started being called Viners, they absolutely did not want that label because they didn't feel associated with the company that they had become famous for.

It was, you know, definitely a bunch of weird tension and weird energy that I was trying to sort out and figure out, like, who am I here and what is my place and what is my goal? In the first couple of months of my employment there, no one would respond to me because no Vine creator believed that someone from Vine would ever be reaching out to them because they

It was, you know, definitely a bunch of weird tension and weird energy that I was trying to sort out and figure out, like, who am I here and what is my place and what is my goal? In the first couple of months of my employment there, no one would respond to me because no Vine creator believed that someone from Vine would ever be reaching out to them because they

they had gotten nothing but closed doors and silence before. So I had to go through all of these hoops and like I was, you know, trying to send people messages and then they would answer me.

they had gotten nothing but closed doors and silence before. So I had to go through all of these hoops and like I was, you know, trying to send people messages and then they would answer me.

And so then I would send them my LinkedIn link and my Twitter link and try to verify my identity with them and explain to them like, yes, I know no one has talked to you before, but here I am and we're going to turn over a new leaf.

And so then I would send them my LinkedIn link and my Twitter link and try to verify my identity with them and explain to them like, yes, I know no one has talked to you before, but here I am and we're going to turn over a new leaf.