Brendan Wood

We went into it thinking, oh my goodness, this is gonna be a huge lift for us. We're gonna have to build 100 integrations very quickly. But talking to customers, we realized, oh, it turns out that coverage isn't the single most important thing. It's more important to have reliability and feature depth first.

We went into it thinking, oh my goodness, this is gonna be a huge lift for us. We're gonna have to build 100 integrations very quickly. But talking to customers, we realized, oh, it turns out that coverage isn't the single most important thing. It's more important to have reliability and feature depth first.

We went into it thinking, oh my goodness, this is gonna be a huge lift for us. We're gonna have to build 100 integrations very quickly. But talking to customers, we realized, oh, it turns out that coverage isn't the single most important thing. It's more important to have reliability and feature depth first.

If you don't have the ability to do an on-demand account sync, that's not very useful for most of the applications who are interested in our API. If you don't have the ability to place orders, that's another thing that's a deal breaker. It's like, why would you even integrate with a trading API if it doesn't trade, right?

If you don't have the ability to do an on-demand account sync, that's not very useful for most of the applications who are interested in our API. If you don't have the ability to place orders, that's another thing that's a deal breaker. It's like, why would you even integrate with a trading API if it doesn't trade, right?

If you don't have the ability to do an on-demand account sync, that's not very useful for most of the applications who are interested in our API. If you don't have the ability to place orders, that's another thing that's a deal breaker. It's like, why would you even integrate with a trading API if it doesn't trade, right?

We realized pretty quickly that we don't need to support every broker in the world. We can pick a few of the big ones in the US market and a few other markets that are important to us and just do a really good job at those. My name is Brendan Wood, and I'm the co-founder and CEO at SnapTrade.

We realized pretty quickly that we don't need to support every broker in the world. We can pick a few of the big ones in the US market and a few other markets that are important to us and just do a really good job at those. My name is Brendan Wood, and I'm the co-founder and CEO at SnapTrade.

We realized pretty quickly that we don't need to support every broker in the world. We can pick a few of the big ones in the US market and a few other markets that are important to us and just do a really good job at those. My name is Brendan Wood, and I'm the co-founder and CEO at SnapTrade.

SnapTrade is a unified trading API. If you're familiar with a service like Plaid, we think of ourselves like Plaid, but for trading specifically. So from like a user's perspective, you might not even be aware you're using SnapTrade for the most part. It's not like a direct consumer facing brand.

SnapTrade is a unified trading API. If you're familiar with a service like Plaid, we think of ourselves like Plaid, but for trading specifically. So from like a user's perspective, you might not even be aware you're using SnapTrade for the most part. It's not like a direct consumer facing brand.

SnapTrade is a unified trading API. If you're familiar with a service like Plaid, we think of ourselves like Plaid, but for trading specifically. So from like a user's perspective, you might not even be aware you're using SnapTrade for the most part. It's not like a direct consumer facing brand.

But essentially what we do is we make it easy for you to connect your stock trading account into third party applications that you use to help you make decisions about the market or analyze your portfolio or do tax planning or whatever it is you need to do. Investors are relying more and more on third-party tools. They're not necessarily making all of their trading decisions at their stockbroker.

But essentially what we do is we make it easy for you to connect your stock trading account into third party applications that you use to help you make decisions about the market or analyze your portfolio or do tax planning or whatever it is you need to do. Investors are relying more and more on third-party tools. They're not necessarily making all of their trading decisions at their stockbroker.

But essentially what we do is we make it easy for you to connect your stock trading account into third party applications that you use to help you make decisions about the market or analyze your portfolio or do tax planning or whatever it is you need to do. Investors are relying more and more on third-party tools. They're not necessarily making all of their trading decisions at their stockbroker.

And there's usually a bunch of additional tooling that's helpful for them to manage their accounts outside. So the lack of integration has been a problem that we've seen in the market for a long time. It's something that I faced personally at Passive, which was the previous iteration of this business.

And there's usually a bunch of additional tooling that's helpful for them to manage their accounts outside. So the lack of integration has been a problem that we've seen in the market for a long time. It's something that I faced personally at Passive, which was the previous iteration of this business.

And there's usually a bunch of additional tooling that's helpful for them to manage their accounts outside. So the lack of integration has been a problem that we've seen in the market for a long time. It's something that I faced personally at Passive, which was the previous iteration of this business.

The integrations were the biggest problem to our growth at Passive because nobody offered off-the-shelf solutions. And so essentially we're trying to tackle that. It's a larger problem. And we think if we do a really good job at it, it's going to fundamentally change the industry.

The integrations were the biggest problem to our growth at Passive because nobody offered off-the-shelf solutions. And so essentially we're trying to tackle that. It's a larger problem. And we think if we do a really good job at it, it's going to fundamentally change the industry.