Brendan Wood

And so if they're not on side with what we're doing, eventually the shoe is going to drop and it's going to be a problem. As a result of that, we make a point of talking to these brokers as soon as it makes sense to have a conversation and we have something we can share with them. We go and do it. And that's super risky.

And so if they're not on side with what we're doing, eventually the shoe is going to drop and it's going to be a problem. As a result of that, we make a point of talking to these brokers as soon as it makes sense to have a conversation and we have something we can share with them. We go and do it. And that's super risky.

And so if they're not on side with what we're doing, eventually the shoe is going to drop and it's going to be a problem. As a result of that, we make a point of talking to these brokers as soon as it makes sense to have a conversation and we have something we can share with them. We go and do it. And that's super risky.

You go to a billion dollar company and say, listen, we're scraping your API and pushing trades through your API, through these other applications. What do you think of that? And a lot of the time the reaction is just like shock and horror, right? You're doing what? We're radically candid with financial institutions about what we do.

You go to a billion dollar company and say, listen, we're scraping your API and pushing trades through your API, through these other applications. What do you think of that? And a lot of the time the reaction is just like shock and horror, right? You're doing what? We're radically candid with financial institutions about what we do.

You go to a billion dollar company and say, listen, we're scraping your API and pushing trades through your API, through these other applications. What do you think of that? And a lot of the time the reaction is just like shock and horror, right? You're doing what? We're radically candid with financial institutions about what we do.

And yeah, we can fly under the radar for now, but like in the long run, we need them to be on side. And so we make a point of telling them what we're doing. And so sometimes that sucks. Sometimes you do get punched in the mouth and they say, shut down your integrations or they'll threaten you. But we actually find that the overwhelming majority are very supportive of what we're doing.

And yeah, we can fly under the radar for now, but like in the long run, we need them to be on side. And so we make a point of telling them what we're doing. And so sometimes that sucks. Sometimes you do get punched in the mouth and they say, shut down your integrations or they'll threaten you. But we actually find that the overwhelming majority are very supportive of what we're doing.

And yeah, we can fly under the radar for now, but like in the long run, we need them to be on side. And so we make a point of telling them what we're doing. And so sometimes that sucks. Sometimes you do get punched in the mouth and they say, shut down your integrations or they'll threaten you. But we actually find that the overwhelming majority are very supportive of what we're doing.

Even if they have some concerns about it, they'll say, that's interesting. Let's tell you what, we're not going to tell you to shut it down right away. Let's explore this a little bit. And even if they choose not to go with it in that conversation, we're building trust with them. And that's the single most important thing in this industry is trust. It's financial services.

Even if they have some concerns about it, they'll say, that's interesting. Let's tell you what, we're not going to tell you to shut it down right away. Let's explore this a little bit. And even if they choose not to go with it in that conversation, we're building trust with them. And that's the single most important thing in this industry is trust. It's financial services.

Even if they have some concerns about it, they'll say, that's interesting. Let's tell you what, we're not going to tell you to shut it down right away. Let's explore this a little bit. And even if they choose not to go with it in that conversation, we're building trust with them. And that's the single most important thing in this industry is trust. It's financial services.

We're constantly doing the same thing of challenging our assumptions, trying to answer the hairiest questions around, is this going to work? Is this broker going to be supportive? Even if they're not, and the answer sucks, it's better to find that out now instead of two years from now when we have customers depending on this and it becomes a much bigger problem.

We're constantly doing the same thing of challenging our assumptions, trying to answer the hairiest questions around, is this going to work? Is this broker going to be supportive? Even if they're not, and the answer sucks, it's better to find that out now instead of two years from now when we have customers depending on this and it becomes a much bigger problem.

We're constantly doing the same thing of challenging our assumptions, trying to answer the hairiest questions around, is this going to work? Is this broker going to be supportive? Even if they're not, and the answer sucks, it's better to find that out now instead of two years from now when we have customers depending on this and it becomes a much bigger problem.

Awesome. Thanks, Noah.

Awesome. Thanks, Noah.

Awesome. Thanks, Noah.