Brian Clegg

And the fascinating thing about this one is it was, if you like, a deliberate urban myth. So a guy who was in advertising and marketing produced a fake paper, effectively, saying that this was the case. And he used this to try to sell the idea that these subliminal messages would make people want to drink

And the fascinating thing about this one is it was, if you like, a deliberate urban myth. So a guy who was in advertising and marketing produced a fake paper, effectively, saying that this was the case. And he used this to try to sell the idea that these subliminal messages would make people want to drink

And the fascinating thing about this one is it was, if you like, a deliberate urban myth. So a guy who was in advertising and marketing produced a fake paper, effectively, saying that this was the case. And he used this to try to sell the idea that these subliminal messages would make people want to drink

more of a particular beverage or want to go out and have a hot dog or whatever and the fact is it just wasn't true there is no good evidence that these subliminal messages work but the fact is you know so many people have heard this that we still today in a number of countries for instance it's illegal to use subliminal messaging interestingly there are very subtle effects that do seem to happen as a result of it but what certainly isn't true is that it will suddenly turn people you know

more of a particular beverage or want to go out and have a hot dog or whatever and the fact is it just wasn't true there is no good evidence that these subliminal messages work but the fact is you know so many people have heard this that we still today in a number of countries for instance it's illegal to use subliminal messaging interestingly there are very subtle effects that do seem to happen as a result of it but what certainly isn't true is that it will suddenly turn people you know

more of a particular beverage or want to go out and have a hot dog or whatever and the fact is it just wasn't true there is no good evidence that these subliminal messages work but the fact is you know so many people have heard this that we still today in a number of countries for instance it's illegal to use subliminal messaging interestingly there are very subtle effects that do seem to happen as a result of it but what certainly isn't true is that it will suddenly turn people you know

into the urge to drink a particular drink or eat a particular substance.

into the urge to drink a particular drink or eat a particular substance.

into the urge to drink a particular drink or eat a particular substance.

Certainly in the original, no. So it was totally fictional. It was made up, the original, that was written up. It never did happen then. Since then, people have tried it, either tried it as experiment to see whether or not it works, but also some people have tried to influence others by putting frames in this way. But as I say, all the scientific evidence is that it has very little impact.

Certainly in the original, no. So it was totally fictional. It was made up, the original, that was written up. It never did happen then. Since then, people have tried it, either tried it as experiment to see whether or not it works, but also some people have tried to influence others by putting frames in this way. But as I say, all the scientific evidence is that it has very little impact.

Certainly in the original, no. So it was totally fictional. It was made up, the original, that was written up. It never did happen then. Since then, people have tried it, either tried it as experiment to see whether or not it works, but also some people have tried to influence others by putting frames in this way. But as I say, all the scientific evidence is that it has very little impact.

Okay, great. Thanks very much.

Okay, great. Thanks very much.

Okay, great. Thanks very much.