Brian Dean
speaker
80 appearances
1 recordings
1 series
first heard Sep 2024
last heard Sep 2024
Brian Dean’s voice in public audio — every appearance, attributed to the second.
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Appearances
The Startup Ideas Podcast · 4 profitable startups from the founder of exploding topics · 4 Sep 2024
podcast
The beauty of it, you build the audience, the world is your oyster, as you know. Once you have the audience, the product's the easiest thing to do. I mean, even if you don't wanna create your own, just promote other people's ADHD apps. But the point is, everyone's trying to go, they go right for the product. They're going, okay, I wanna make an ADHD chair.
they're forgetting the most important part and the opportunity in this space is to create the brand so when you think of i need help with adhd i want to do something about it i go to julius and that's the brand that's associated with this growing huge market and you don't see very often a huge growing market without a go-to brand and that's what we're seeing
Yeah, it's more of an intimate episode. We're just going right into it. It's already the best episode. It's only like 20 seconds in. So all the pressure is off now.
Yeah, the first idea right off the bat is one that I would pay for. It's a take my money situation. It's an AI content updater. So there are a million and one tools for creating content with AI. There's content writing tools. There's tools that do outlines. There are tools that rewrite your content. There are tools that will take your long-form video and chop it up into shorts.
But what real publishers need is help updating their existing content library. So, for example, with Exploding Topics, we have... maybe like 500 blog posts, which is nothing compared to most publishers. And even that we have trouble keeping up to date.
We have about, uh, you know, one and a half full time people constantly updating this content and they're going in, they're saying, okay, this, that's a little bit old or this isn't really as relevant anymore. Or there's a link that's broken or there's a source that's more recent we can use. And they're doing it manually.
So if there was a tool that could go through your existing content library, find areas that need to be updated and actually go into your CMS and update it, it would be a game changer.
I would say this would be something you'd want to go more enterprising for sure. Like it's starting at a thousand bucks a month because anyone who has a small con, if you don't publish that much or have a big library, it's not that valuable because you can do it manually. You can just use spreadsheets and have a couple of staff members do it. That's what we're doing now.
But let's say you have 25,000 posts. You're like Tom's guide or something.
you it's and it's insane to even think of doing that manually but you need to to keep this stuff up to date because it's about technology so i would say you're starting at like a thousand five thousand ten thousand you know that big enterprise contract level and if you were to start something like this okay so this is a great idea i see the need i actually i would pay pay definitely a few thousand dollars a month for something like this uh how would you go about
The first thing I would build it for myself. So I'd be my own case study to start with. And it's one of those business ideas are usually, in my opinion, the best because you're using it yourself. So you can see what needs to be added. What does it need to be done? Where does it mess up? Where is it good? Where is it bad?
So first thing would definitely be building a beta that I test out on my own site or a different property that I own to get the nuts and bolts out. And then from there, I'd probably do manual outreach and just be like, you have this massive library. I'm seeing a bunch of posts that haven't been updated in three years. We have software.
I'll just go in, use AI and give it some updates that it needs.
Yeah, I love it. Yeah. And better expansion revenue too, because with the tier system, it's hard to get people to move up from the different tiers. You can, I mean, it's not possible, but there's friction there. You have to lock out a feature or lock out a number of seats. The person has to click a button. They have to then, you know,
Decide on the next plan and I don't know if I really need it or should I just wait till next month. But if you just do it where, you know, it's the first 10 updates are free or five updates are free and then $1 each additional update per month, then that's actually probably better.
No, I haven't looked like super extensively, but I haven't seen it.
feel like you would know yeah i kind of yeah i feel like i would have come across it because i've had this idea since i started the exploding topics blog got big you know with you know we got like 650 000 visitors a month and i'm thinking how and we're hiring all these people to update i'm just like how can we automate this so i have my radar set to find this and i haven't seen anything out there for this brian this is what i'm talking about this is such a good idea
Yeah, this is a take my money situation. And the best part about it is that it's a no-brainer offer for the right customer. If you reach out to a smaller blog and you're doing $49 a month, you're going to be in a world of pain with this product. But if you go to the bigger publishers that have at least – and it's easy to find. You're literally –
Your leads are sites that have more than X number of pages on the site. And assuming those are, that's blog content. And you just cold outreach and say, I noticed, and I noticed you have these posts that are out of date. We just built something that can update them. Or if you want to go crazy here, you know, here's the updated versions that are software created for you.
You know, let me know if this is something you'd like to automate.
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