Brian Dean

The beauty of it, you build the audience, the world is your oyster, as you know. Once you have the audience, the product's the easiest thing to do. I mean, even if you don't wanna create your own, just promote other people's ADHD apps. But the point is, everyone's trying to go, they go right for the product. They're going, okay, I wanna make an ADHD chair.

The beauty of it, you build the audience, the world is your oyster, as you know. Once you have the audience, the product's the easiest thing to do. I mean, even if you don't wanna create your own, just promote other people's ADHD apps. But the point is, everyone's trying to go, they go right for the product. They're going, okay, I wanna make an ADHD chair.

Yeah, for sure, man. Yeah, that company that I invested here was called Mama Food. They did that. And it definitely helped add that element of personal touch. But it's just logistically was difficult. But yeah, they did that. They would have in your, like when you ordered from, instead of going by restaurant, you go by chef. So you go for like chef number one. Oh, this lady, she's from Bangladesh.

Yeah, for sure, man. Yeah, that company that I invested here was called Mama Food. They did that. And it definitely helped add that element of personal touch. But it's just logistically was difficult. But yeah, they did that. They would have in your, like when you ordered from, instead of going by restaurant, you go by chef. So you go for like chef number one. Oh, this lady, she's from Bangladesh.

And this is her meal she made back in the day or her mom made for her. So it had that little bit of story element to it.

And this is her meal she made back in the day or her mom made for her. So it had that little bit of story element to it.

Yeah, yeah. So the other idea I have, I don't know if you'll like this one. But how many ideas do you have? You said come with some half-baked ideas, two to three. I think I have to check my notes. I have my notes written down. I wrote a bunch down.

Yeah, yeah. So the other idea I have, I don't know if you'll like this one. But how many ideas do you have? You said come with some half-baked ideas, two to three. I think I have to check my notes. I have my notes written down. I wrote a bunch down.

So the other one I have is based on a lot of trend data we're seeing, we're seeing a bunch of trends in the ADHD space, especially when it comes to products. So more and more people are getting diagnosed and self-diagnosing themselves with ADHD. And there's a lot of products around it now.

So the other one I have is based on a lot of trend data we're seeing, we're seeing a bunch of trends in the ADHD space, especially when it comes to products. So more and more people are getting diagnosed and self-diagnosing themselves with ADHD. And there's a lot of products around it now.

Like for example, some trends that we're seeing in that space include ADHD timers, ADHD watches, ADHD chairs, ADHD coaches, ADHD apps, And this is basically a booming market that people aren't really talking about that much. So for me, the opportunity isn't necessarily in these individual SKUs, these individual products, it's in no one's creating the brand for ADHD.

Like for example, some trends that we're seeing in that space include ADHD timers, ADHD watches, ADHD chairs, ADHD coaches, ADHD apps, And this is basically a booming market that people aren't really talking about that much. So for me, the opportunity isn't necessarily in these individual SKUs, these individual products, it's in no one's creating the brand for ADHD.

So anyone that creates that community, that brand around ADHD, Then you can – the world is your oyster when it comes to selling these products. You can sell your own. You can sell affiliate products. You can be – you can promote other people's stuff. But I haven't seen that out there. My wife recently got diagnosed with ADHD and it's –

So anyone that creates that community, that brand around ADHD, Then you can – the world is your oyster when it comes to selling these products. You can sell your own. You can sell affiliate products. You can be – you can promote other people's stuff. But I haven't seen that out there. My wife recently got diagnosed with ADHD and it's –

It's interesting because a lot of people who are like influencers in this space are saying you can use it as a superpower. Actually, it can be an advantage for you. And I feel like the first brand that comes out and positions ADHD as that is like we help you take this thing that could be looked at as a disadvantage and it's actually something you can use to your advantage. We'll show you how.

It's interesting because a lot of people who are like influencers in this space are saying you can use it as a superpower. Actually, it can be an advantage for you. And I feel like the first brand that comes out and positions ADHD as that is like we help you take this thing that could be looked at as a disadvantage and it's actually something you can use to your advantage. We'll show you how.

And we have a community of people that will help you do it.

And we have a community of people that will help you do it.

Yeah, that's a good idea. That's a good way to do it. That's a good brand. The person would have to be someone that's not a likeness that's copyrighted or trademarked. So it has to be from back in the day, like that.

Yeah, that's a good idea. That's a good way to do it. That's a good brand. The person would have to be someone that's not a likeness that's copyrighted or trademarked. So it has to be from back in the day, like that.

But that's the beauty of it. You build the audience, the world is your oyster, as you know. You can worry about the product later. It can be a suite of products. It can start with an app and then be fidget toys and then be a chair. Once you have the audience, the product's the easiest thing to do. I mean, even if you don't want to create your own, just promote other people's ADHD apps. Yeah.

But that's the beauty of it. You build the audience, the world is your oyster, as you know. You can worry about the product later. It can be a suite of products. It can start with an app and then be fidget toys and then be a chair. Once you have the audience, the product's the easiest thing to do. I mean, even if you don't want to create your own, just promote other people's ADHD apps. Yeah.

But the point is, everyone's trying to go, they go right for the product. They're going, okay, I want to make an ADHD chair. They're forgetting the most important part and the opportunity in this space is to create the brand. So when you think of, I need help with ADHD, I want to do something about it. I go to Julius and that's the brand that's associated with this growing, huge market.

But the point is, everyone's trying to go, they go right for the product. They're going, okay, I want to make an ADHD chair. They're forgetting the most important part and the opportunity in this space is to create the brand. So when you think of, I need help with ADHD, I want to do something about it. I go to Julius and that's the brand that's associated with this growing, huge market.

Yeah, the first idea right off the bat is one that I would pay for. It's a take my money situation. It's an AI content updater. So there are a million and one tools for creating content with AI. There's content writing tools. There's tools that do outlines. There are tools that rewrite your content. There are tools that will take your long-form video and chop it up into shorts.

Yeah, the first idea right off the bat is one that I would pay for. It's a take my money situation. It's an AI content updater. So there are a million and one tools for creating content with AI. There's content writing tools. There's tools that do outlines. There are tools that rewrite your content. There are tools that will take your long-form video and chop it up into shorts.

And you don't see very often a huge growing market without a go-to brand. And that's what we're seeing.

And you don't see very often a huge growing market without a go-to brand. And that's what we're seeing.

Well, in meditation, like for example, I don't know if you know Dan Harris from 10%. He built a huge meditation brand where they were – meditation was seen as like a woo-woo thing that you did in your garden cross-legged and he was a newscaster who had panic attacks and he used –

Well, in meditation, like for example, I don't know if you know Dan Harris from 10%. He built a huge meditation brand where they were – meditation was seen as like a woo-woo thing that you did in your garden cross-legged and he was a newscaster who had panic attacks and he used –

he wrote a book called 10% happier about his journey from being a skeptic about meditation to, uh, someone that practiced it every day. And then he created an app around that and they have a whole community and a brand. So he was able to take that and turn that into a brand for a specific niche within meditation. That is this like skeptical group.

he wrote a book called 10% happier about his journey from being a skeptic about meditation to, uh, someone that practiced it every day. And then he created an app around that and they have a whole community and a brand. So he was able to take that and turn that into a brand for a specific niche within meditation. That is this like skeptical group.

So that's one that comes to mind as built completely from scratch in a growing space. Um, How about you? Do you have any, Greg, that you can think of?

So that's one that comes to mind as built completely from scratch in a growing space. Um, How about you? Do you have any, Greg, that you can think of?

Yeah, yeah. I mean, some businesses start with a product and they do well that way. There's no right or wrong way. Yes, there is. Okay, well, what's the right way, I guess?

Yeah, yeah. I mean, some businesses start with a product and they do well that way. There's no right or wrong way. Yes, there is. Okay, well, what's the right way, I guess?

Yeah, for sure. I'm with you 100%, especially because in this particular area, The crowded area is the product area. So if you were to create another ADHD chair, you're one of like 100 of those. And they can get knocked off really easily on Amazon. If you're a brand, then you don't need to worry about knockoffs because you'll say, we have the best ADHD chair or we have the best ADHD planner.

Yeah, for sure. I'm with you 100%, especially because in this particular area, The crowded area is the product area. So if you were to create another ADHD chair, you're one of like 100 of those. And they can get knocked off really easily on Amazon. If you're a brand, then you don't need to worry about knockoffs because you'll say, we have the best ADHD chair or we have the best ADHD planner.

And next thing you know, people are buying it.

And next thing you know, people are buying it.

I need to check my notes on that. Oh yeah, this is another, I think you might sip this one as the kids say, Greg. So this is another, back to B2B, a content repurposing service. So this is another scratch my own itch thing. So

I need to check my notes on that. Oh yeah, this is another, I think you might sip this one as the kids say, Greg. So this is another, back to B2B, a content repurposing service. So this is another scratch my own itch thing. So

But what real publishers need is help updating their existing content library. So, for example, with Exploding Topics, we have... maybe like 500 blog posts, which is nothing compared to most publishers. And even that we have trouble keeping up to date.

But what real publishers need is help updating their existing content library. So, for example, with Exploding Topics, we have... maybe like 500 blog posts, which is nothing compared to most publishers. And even that we have trouble keeping up to date.

If you work in content marketing and SEO for bigger brands, they always, even smaller brands, they have content that's just sitting around collecting dust that was published once. It's an email newsletter. It's a video. It was a webinar. It's an article. It's a tweet. And they never repurpose that content.

If you work in content marketing and SEO for bigger brands, they always, even smaller brands, they have content that's just sitting around collecting dust that was published once. It's an email newsletter. It's a video. It was a webinar. It's an article. It's a tweet. And they never repurpose that content.

And for me, that's the greatest opportunity with content marketing right now is repurposing rather than creating original stuff from scratch because it's cheaper and it has a proven track record already. So in my case, for example, with Exploring Topics, we have... all this blog content, and we're starting to repurpose it into videos on a YouTube channel that we started.

And for me, that's the greatest opportunity with content marketing right now is repurposing rather than creating original stuff from scratch because it's cheaper and it has a proven track record already. So in my case, for example, with Exploring Topics, we have... all this blog content, and we're starting to repurpose it into videos on a YouTube channel that we started.

So it's so much easier to create those videos because we already have the building blocks of the article. We don't have to think and say, oh, what should we make a video about? Oh, what should we start with? We go, okay, here are the biggest marketing trends. We have a blog post about marketing trends that was updated last week. Let's turn that into a video.

So it's so much easier to create those videos because we already have the building blocks of the article. We don't have to think and say, oh, what should we make a video about? Oh, what should we start with? We go, okay, here are the biggest marketing trends. We have a blog post about marketing trends that was updated last week. Let's turn that into a video.

Or the reverse, let's take the video and turn it into a bunch of shorts and an article and an email newsletter and a webinar or whatever. So for me, that's another take my money if someone emailed me and said, hey, you have all this content, let's get some more value out of it.

Or the reverse, let's take the video and turn it into a bunch of shorts and an article and an email newsletter and a webinar or whatever. So for me, that's another take my money if someone emailed me and said, hey, you have all this content, let's get some more value out of it.

Yeah. But I think, like you said, it's kind of an easy sell. Again, it's kind of like the updating idea in the sense there's a small market that will 100% get it. And most people won't. And that's fine. Because the market that will get it is huge. And they have money. And they're willing. And you're basically saying...

Yeah. But I think, like you said, it's kind of an easy sell. Again, it's kind of like the updating idea in the sense there's a small market that will 100% get it. And most people won't. And that's fine. Because the market that will get it is huge. And they have money. And they're willing. And you're basically saying...

know if you're selling a dollar for a dime basically you're saying you have all this content you give me this money as a service and then we'll just get you more roi from that content you felt obviously you felt good enough to create it once so why not just distribute it eight times in eight different formats and we'll do that for you so for me it's an easy sell easy everything the hard part is the delivery like you said like you said greg where

know if you're selling a dollar for a dime basically you're saying you have all this content you give me this money as a service and then we'll just get you more roi from that content you felt obviously you felt good enough to create it once so why not just distribute it eight times in eight different formats and we'll do that for you so for me it's an easy sell easy everything the hard part is the delivery like you said like you said greg where

We have about, uh, you know, one and a half full time people constantly updating this content and they're going in, they're saying, okay, this, that's a little bit old or this isn't really as relevant anymore. Or there's a link that's broken or there's a source that's more recent we can use. And they're doing it manually.

We have about, uh, you know, one and a half full time people constantly updating this content and they're going in, they're saying, okay, this, that's a little bit old or this isn't really as relevant anymore. Or there's a link that's broken or there's a source that's more recent we can use. And they're doing it manually.

It's not something I can do because it does require some ingenuity in terms of what's the best way to turn this video into a blog post, to turn this, you know, blog post into a video. However, whichever direction you're going in, because what a lot of people do is they'll say, oh, I want to. get more out of my videos. So I'll get a transcript of the video and I'll publish it as a blog post.

It's not something I can do because it does require some ingenuity in terms of what's the best way to turn this video into a blog post, to turn this, you know, blog post into a video. However, whichever direction you're going in, because what a lot of people do is they'll say, oh, I want to. get more out of my videos. So I'll get a transcript of the video and I'll publish it as a blog post.

they're forgetting the most important part and the opportunity in this space is to create the brand so when you think of i need help with adhd i want to do something about it i go to julius and that's the brand that's associated with this growing huge market and you don't see very often a huge growing market without a go-to brand and that's what we're seeing

they're forgetting the most important part and the opportunity in this space is to create the brand so when you think of i need help with adhd i want to do something about it i go to julius and that's the brand that's associated with this growing huge market and you don't see very often a huge growing market without a go-to brand and that's what we're seeing

They never do well because you need someone to turn that into, you can take that content and turn it into a blog post, but you need to filter it through the lens of like writing it as if it was a blog post for the first time. But even that is so much faster than writing from scratch. So for me, that's another idea that I would happily be shelling out money for.

They never do well because you need someone to turn that into, you can take that content and turn it into a blog post, but you need to filter it through the lens of like writing it as if it was a blog post for the first time. But even that is so much faster than writing from scratch. So for me, that's another idea that I would happily be shelling out money for.

Um, I would say at max, like if you create a huge agency out of it, like eight figures, like 10 million.

Um, I would say at max, like if you create a huge agency out of it, like eight figures, like 10 million.

Oh, thanks, man. I spent some time on it. I really want, I wanted to come prepared.

Oh, thanks, man. I spent some time on it. I really want, I wanted to come prepared.

Yeah. Hey, you're welcome. Anytime, Greg.

Yeah. Hey, you're welcome. Anytime, Greg.

The best place is probably on X, Brian E. Dean. Cool.

The best place is probably on X, Brian E. Dean. Cool.

So if there was a tool that could go through your existing content library, find areas that need to be updated and actually go into your CMS and update it, it would be a game changer.

So if there was a tool that could go through your existing content library, find areas that need to be updated and actually go into your CMS and update it, it would be a game changer.

I would say this would be something you'd want to go more enterprising for sure. Like it's starting at a thousand bucks a month because anyone who has a small con, if you don't publish that much or have a big library, it's not that valuable because you can do it manually. You can just use spreadsheets and have a couple of staff members do it. That's what we're doing now.

I would say this would be something you'd want to go more enterprising for sure. Like it's starting at a thousand bucks a month because anyone who has a small con, if you don't publish that much or have a big library, it's not that valuable because you can do it manually. You can just use spreadsheets and have a couple of staff members do it. That's what we're doing now.

But let's say you have 25,000 posts. You're like Tom's guide or something.

But let's say you have 25,000 posts. You're like Tom's guide or something.

you it's and it's insane to even think of doing that manually but you need to to keep this stuff up to date because it's about technology so i would say you're starting at like a thousand five thousand ten thousand you know that big enterprise contract level and if you were to start something like this okay so this is a great idea i see the need i actually i would pay pay definitely a few thousand dollars a month for something like this uh how would you go about

you it's and it's insane to even think of doing that manually but you need to to keep this stuff up to date because it's about technology so i would say you're starting at like a thousand five thousand ten thousand you know that big enterprise contract level and if you were to start something like this okay so this is a great idea i see the need i actually i would pay pay definitely a few thousand dollars a month for something like this uh how would you go about

The first thing I would build it for myself. So I'd be my own case study to start with. And it's one of those business ideas are usually, in my opinion, the best because you're using it yourself. So you can see what needs to be added. What does it need to be done? Where does it mess up? Where is it good? Where is it bad?

The first thing I would build it for myself. So I'd be my own case study to start with. And it's one of those business ideas are usually, in my opinion, the best because you're using it yourself. So you can see what needs to be added. What does it need to be done? Where does it mess up? Where is it good? Where is it bad?

So first thing would definitely be building a beta that I test out on my own site or a different property that I own to get the nuts and bolts out. And then from there, I'd probably do manual outreach and just be like, you have this massive library. I'm seeing a bunch of posts that haven't been updated in three years. We have software.

So first thing would definitely be building a beta that I test out on my own site or a different property that I own to get the nuts and bolts out. And then from there, I'd probably do manual outreach and just be like, you have this massive library. I'm seeing a bunch of posts that haven't been updated in three years. We have software.

I'll just go in, use AI and give it some updates that it needs.

I'll just go in, use AI and give it some updates that it needs.

Yeah, I love it. Yeah. And better expansion revenue too, because with the tier system, it's hard to get people to move up from the different tiers. You can, I mean, it's not possible, but there's friction there. You have to lock out a feature or lock out a number of seats. The person has to click a button. They have to then, you know,

Yeah, I love it. Yeah. And better expansion revenue too, because with the tier system, it's hard to get people to move up from the different tiers. You can, I mean, it's not possible, but there's friction there. You have to lock out a feature or lock out a number of seats. The person has to click a button. They have to then, you know,

Decide on the next plan and I don't know if I really need it or should I just wait till next month. But if you just do it where, you know, it's the first 10 updates are free or five updates are free and then $1 each additional update per month, then that's actually probably better.

Decide on the next plan and I don't know if I really need it or should I just wait till next month. But if you just do it where, you know, it's the first 10 updates are free or five updates are free and then $1 each additional update per month, then that's actually probably better.

No, I haven't looked like super extensively, but I haven't seen it.

No, I haven't looked like super extensively, but I haven't seen it.

feel like you would know yeah i kind of yeah i feel like i would have come across it because i've had this idea since i started the exploding topics blog got big you know with you know we got like 650 000 visitors a month and i'm thinking how and we're hiring all these people to update i'm just like how can we automate this so i have my radar set to find this and i haven't seen anything out there for this brian this is what i'm talking about this is such a good idea

feel like you would know yeah i kind of yeah i feel like i would have come across it because i've had this idea since i started the exploding topics blog got big you know with you know we got like 650 000 visitors a month and i'm thinking how and we're hiring all these people to update i'm just like how can we automate this so i have my radar set to find this and i haven't seen anything out there for this brian this is what i'm talking about this is such a good idea

Yeah, this is a take my money situation. And the best part about it is that it's a no-brainer offer for the right customer. If you reach out to a smaller blog and you're doing $49 a month, you're going to be in a world of pain with this product. But if you go to the bigger publishers that have at least – and it's easy to find. You're literally –

Yeah, this is a take my money situation. And the best part about it is that it's a no-brainer offer for the right customer. If you reach out to a smaller blog and you're doing $49 a month, you're going to be in a world of pain with this product. But if you go to the bigger publishers that have at least – and it's easy to find. You're literally –

Your leads are sites that have more than X number of pages on the site. And assuming those are, that's blog content. And you just cold outreach and say, I noticed, and I noticed you have these posts that are out of date. We just built something that can update them. Or if you want to go crazy here, you know, here's the updated versions that are software created for you.

Your leads are sites that have more than X number of pages on the site. And assuming those are, that's blog content. And you just cold outreach and say, I noticed, and I noticed you have these posts that are out of date. We just built something that can update them. Or if you want to go crazy here, you know, here's the updated versions that are software created for you.

You know, let me know if this is something you'd like to automate.

You know, let me know if this is something you'd like to automate.

Do you want my next idea, I guess? That's the transition. Yes, I would like. Okay. As a host, I thought you would just like ask, but no, I'll just do it. I'll host this one.

Do you want my next idea, I guess? That's the transition. Yes, I would like. Okay. As a host, I thought you would just like ask, but no, I'll just do it. I'll host this one.

All right. Great. So my second one is definitely not an indie hacker business. This would require some cash. So I don't know if that's against the rules, Greg.

All right. Great. So my second one is definitely not an indie hacker business. This would require some cash. So I don't know if that's against the rules, Greg.

I think you'll like this idea, though.

I think you'll like this idea, though.

In the millions, probably.

In the millions, probably.

Let me just say what it is.

Let me just say what it is.

Yes, yes. Okay, yes.

Yes, yes. Okay, yes.

So do you know factor 75?

So do you know factor 75?

They're like a meal service that there are these like pre-prepared meals that you buy. They sponsor a bunch of YouTube channels and you basically say, okay, I'm vegan or I'm keto and they deliver, let's say seven meals a week and you warm them up and they're ready to go and they deliver them to your door. These are huge right now, this meal service. But the problem is,

They're like a meal service that there are these like pre-prepared meals that you buy. They sponsor a bunch of YouTube channels and you basically say, okay, I'm vegan or I'm keto and they deliver, let's say seven meals a week and you warm them up and they're ready to go and they deliver them to your door. These are huge right now, this meal service. But the problem is,

they're the meals are like not the highest quality they're about 10 bucks a pop 11 bucks a pop my idea and something else i would pay for is like an uber black of meal delivery where we're talking 50 to start and it's chef prepared meals super gourmet And it's essentially like what you get with a private chef without needing to have a private chef come to your house.

they're the meals are like not the highest quality they're about 10 bucks a pop 11 bucks a pop my idea and something else i would pay for is like an uber black of meal delivery where we're talking 50 to start and it's chef prepared meals super gourmet And it's essentially like what you get with a private chef without needing to have a private chef come to your house.

Because my buddy has a private chef and I go to his house and she makes these amazing meals. And I'm always like, oh, I should hire her. But then I'm like, I'm going to have someone come into my house and cook in my kitchen. And I'm playing Fortnite with my friends. It's weird. But why would I do that?

Because my buddy has a private chef and I go to his house and she makes these amazing meals. And I'm always like, oh, I should hire her. But then I'm like, I'm going to have someone come into my house and cook in my kitchen. And I'm playing Fortnite with my friends. It's weird. But why would I do that?

And I don't want to order a meal that's like 10 bucks, their margins, you know, how much does it cost them to make? They're using like the lowest quality ingredients possible. I'll pay 50 because it's what I would pay for a nice meal out. For a chef prepared meal, it's not made to order.

And I don't want to order a meal that's like 10 bucks, their margins, you know, how much does it cost them to make? They're using like the lowest quality ingredients possible. I'll pay 50 because it's what I would pay for a nice meal out. For a chef prepared meal, it's not made to order.

Like that's the thing about Factor 75, but you can tailor it to your dietary restrictions, gluten-free or what have you. So for me, that would be another take my money situation.

Like that's the thing about Factor 75, but you can tailor it to your dietary restrictions, gluten-free or what have you. So for me, that would be another take my money situation.

Yeah, the same. That's what I'm saying. So I would pay 50 even if it was the same meal. I'm a sucker. I just don't want to think you're getting – I don't want to think I'm eating something that costs them a buck to make. I might as well get a Hungry Man meal for that. So why not get a nice – so it would be high-end and it would come at like – with Uber Eats –

Yeah, the same. That's what I'm saying. So I would pay 50 even if it was the same meal. I'm a sucker. I just don't want to think you're getting – I don't want to think I'm eating something that costs them a buck to make. I might as well get a Hungry Man meal for that. So why not get a nice – so it would be high-end and it would come at like – with Uber Eats –

It's like some guy gives it to you in a paper bag. Here you go. This would be presented almost like an Apple product. You open it up and it would be like beautifully presented. It would be this whole like culinary experience at home. Because even during COVID, I remember a lot of really nice Michelin star restaurants started doing Uber Eats because they were closed.

It's like some guy gives it to you in a paper bag. Here you go. This would be presented almost like an Apple product. You open it up and it would be like beautifully presented. It would be this whole like culinary experience at home. Because even during COVID, I remember a lot of really nice Michelin star restaurants started doing Uber Eats because they were closed.

And they were figuring out ways to do this. So it's not totally unprecedented to pay this much for essentially a delivery meal. But you have to order from Uber Eats. This would replace those sort of pre-prepared meals that come and you put them in the fridge and then warm them up when you want. But they're going to be like 50 to 75 bucks a pop.

And they were figuring out ways to do this. So it's not totally unprecedented to pay this much for essentially a delivery meal. But you have to order from Uber Eats. This would replace those sort of pre-prepared meals that come and you put them in the fridge and then warm them up when you want. But they're going to be like 50 to 75 bucks a pop.

And it's going to be like lobster and free range chicken and grass fed beef and stuff like that.

And it's going to be like lobster and free range chicken and grass fed beef and stuff like that.

Yeah, or the microwave.

Yeah, or the microwave.

No, no. Oh, for this thing? No, no, dude. Come on.

No, no. Oh, for this thing? No, no, dude. Come on.

You're right. I am, I guess, because I thought about it. I must be.

You're right. I am, I guess, because I thought about it. I must be.

Yeah, maybe not. I just, usually it's more than you think. So I usually go up. So whatever number first pops into my head, I usually double it. So that's where I came up with that number. I thought it cost like 500K. So probably double that because of all the stuff, you know, that doesn't come to your, to your head.

Yeah, maybe not. I just, usually it's more than you think. So I usually go up. So whatever number first pops into my head, I usually double it. So that's where I came up with that number. I thought it cost like 500K. So probably double that because of all the stuff, you know, that doesn't come to your, to your head.

Yeah, it's more of an intimate episode. We're just going right into it. It's already the best episode. It's only like 20 seconds in. So all the pressure is off now.

Yeah, it's more of an intimate episode. We're just going right into it. It's already the best episode. It's only like 20 seconds in. So all the pressure is off now.

You could do it yourself. I mean, you could do it in your house. I invested in a company that went out of business that did that here in Lisbon, where I spend most of my time. They started at-home Uber Eats, basically, home-cooked Uber Eats.

You could do it yourself. I mean, you could do it in your house. I invested in a company that went out of business that did that here in Lisbon, where I spend most of my time. They started at-home Uber Eats, basically, home-cooked Uber Eats.

And they partnered with different home cooked chefs and they would make a meal for you on demand at their house instead of at a restaurant and they would ship it to you. So I have some experience in this world and I know that the challenge with that business is the delivery on demand element where you need to make it now. Someone sends an order, you need to be like at the ready, ready to go.

And they partnered with different home cooked chefs and they would make a meal for you on demand at their house instead of at a restaurant and they would ship it to you. So I have some experience in this world and I know that the challenge with that business is the delivery on demand element where you need to make it now. Someone sends an order, you need to be like at the ready, ready to go.

And if you're not a restaurant or a ghost kitchen, it doesn't make sense. That's why I like these prepared meals because you can do them at a massive scale and just ship them out.

And if you're not a restaurant or a ghost kitchen, it doesn't make sense. That's why I like these prepared meals because you can do them at a massive scale and just ship them out.

No. If you just – New York, San Francisco, Austin, a couple of those tech cities where people have more money than cents like me who will just pay $50 for a meal that someone made that's – you're picturing them in a white – like with white gloves. Yeah, suckers. The sucker market really. Yeah. That they'll pay for it because I'm at the point where I like cooking.

No. If you just – New York, San Francisco, Austin, a couple of those tech cities where people have more money than cents like me who will just pay $50 for a meal that someone made that's – you're picturing them in a white – like with white gloves. Yeah, suckers. The sucker market really. Yeah. That they'll pay for it because I'm at the point where I like cooking.

But I'm a little bit like I don't want to have to cook every night. And the challenge is Uber Eats is like a mixed bag. I don't really enjoy the whole experience of like ordering, waiting for it. So these meals sound like a great thing. But again, 10 bucks, it's not as bad as a hot dog, but it's the same idea.

But I'm a little bit like I don't want to have to cook every night. And the challenge is Uber Eats is like a mixed bag. I don't really enjoy the whole experience of like ordering, waiting for it. So these meals sound like a great thing. But again, 10 bucks, it's not as bad as a hot dog, but it's the same idea.

I'm not judging.

I'm not judging.

If it was like a dollar, man, come on. But anyway, the idea is that the reason that I like it is that in most markets, there's an option for a higher tier, whether it's cars, software, gyms. There's usually a market for this higher end version of that thing, but I haven't seen it in this space yet.

If it was like a dollar, man, come on. But anyway, the idea is that the reason that I like it is that in most markets, there's an option for a higher tier, whether it's cars, software, gyms. There's usually a market for this higher end version of that thing, but I haven't seen it in this space yet.

handwritten notes or just stories you know people especially suckers suckers love stories they do they can't get enough of them but you're right i can imagine opening it and you get a little note from the chef like i hope you enjoy it doesn't have to be for every meal because you're sending these in bulk right like a week or 7 10 20 30 meals at a time so one note from the chef that says hey uh i hope you enjoyed these meals we made for you this week

handwritten notes or just stories you know people especially suckers suckers love stories they do they can't get enough of them but you're right i can imagine opening it and you get a little note from the chef like i hope you enjoy it doesn't have to be for every meal because you're sending these in bulk right like a week or 7 10 20 30 meals at a time so one note from the chef that says hey uh i hope you enjoyed these meals we made for you this week

Greg, you know Chef Greg. I think that would go a long way, forgetting those suckers to share it on social media.

Greg, you know Chef Greg. I think that would go a long way, forgetting those suckers to share it on social media.

The beauty of it, you build the audience, the world is your oyster, as you know. Once you have the audience, the product's the easiest thing to do. I mean, even if you don't wanna create your own, just promote other people's ADHD apps. But the point is, everyone's trying to go, they go right for the product. They're going, okay, I wanna make an ADHD chair.

Yeah, for sure, man. Yeah, that company that I invested here was called Mama Food. They did that. And it definitely helped add that element of personal touch. But it's just logistically was difficult. But yeah, they did that. They would have in your, like when you ordered from, instead of going by restaurant, you go by chef. So you go for like chef number one. Oh, this lady, she's from Bangladesh.

And this is her meal she made back in the day or her mom made for her. So it had that little bit of story element to it.

Yeah, yeah. So the other idea I have, I don't know if you'll like this one. But how many ideas do you have? You said come with some half-baked ideas, two to three. I think I have to check my notes. I have my notes written down. I wrote a bunch down.

So the other one I have is based on a lot of trend data we're seeing, we're seeing a bunch of trends in the ADHD space, especially when it comes to products. So more and more people are getting diagnosed and self-diagnosing themselves with ADHD. And there's a lot of products around it now.

Like for example, some trends that we're seeing in that space include ADHD timers, ADHD watches, ADHD chairs, ADHD coaches, ADHD apps, And this is basically a booming market that people aren't really talking about that much. So for me, the opportunity isn't necessarily in these individual SKUs, these individual products, it's in no one's creating the brand for ADHD.

So anyone that creates that community, that brand around ADHD, Then you can – the world is your oyster when it comes to selling these products. You can sell your own. You can sell affiliate products. You can be – you can promote other people's stuff. But I haven't seen that out there. My wife recently got diagnosed with ADHD and it's –

It's interesting because a lot of people who are like influencers in this space are saying you can use it as a superpower. Actually, it can be an advantage for you. And I feel like the first brand that comes out and positions ADHD as that is like we help you take this thing that could be looked at as a disadvantage and it's actually something you can use to your advantage. We'll show you how.

And we have a community of people that will help you do it.

Yeah, that's a good idea. That's a good way to do it. That's a good brand. The person would have to be someone that's not a likeness that's copyrighted or trademarked. So it has to be from back in the day, like that.

But that's the beauty of it. You build the audience, the world is your oyster, as you know. You can worry about the product later. It can be a suite of products. It can start with an app and then be fidget toys and then be a chair. Once you have the audience, the product's the easiest thing to do. I mean, even if you don't want to create your own, just promote other people's ADHD apps. Yeah.

But the point is, everyone's trying to go, they go right for the product. They're going, okay, I want to make an ADHD chair. They're forgetting the most important part and the opportunity in this space is to create the brand. So when you think of, I need help with ADHD, I want to do something about it. I go to Julius and that's the brand that's associated with this growing, huge market.

Yeah, the first idea right off the bat is one that I would pay for. It's a take my money situation. It's an AI content updater. So there are a million and one tools for creating content with AI. There's content writing tools. There's tools that do outlines. There are tools that rewrite your content. There are tools that will take your long-form video and chop it up into shorts.

And you don't see very often a huge growing market without a go-to brand. And that's what we're seeing.

Well, in meditation, like for example, I don't know if you know Dan Harris from 10%. He built a huge meditation brand where they were – meditation was seen as like a woo-woo thing that you did in your garden cross-legged and he was a newscaster who had panic attacks and he used –

he wrote a book called 10% happier about his journey from being a skeptic about meditation to, uh, someone that practiced it every day. And then he created an app around that and they have a whole community and a brand. So he was able to take that and turn that into a brand for a specific niche within meditation. That is this like skeptical group.

So that's one that comes to mind as built completely from scratch in a growing space. Um, How about you? Do you have any, Greg, that you can think of?

Yeah, yeah. I mean, some businesses start with a product and they do well that way. There's no right or wrong way. Yes, there is. Okay, well, what's the right way, I guess?

Yeah, for sure. I'm with you 100%, especially because in this particular area, The crowded area is the product area. So if you were to create another ADHD chair, you're one of like 100 of those. And they can get knocked off really easily on Amazon. If you're a brand, then you don't need to worry about knockoffs because you'll say, we have the best ADHD chair or we have the best ADHD planner.

And next thing you know, people are buying it.

I need to check my notes on that. Oh yeah, this is another, I think you might sip this one as the kids say, Greg. So this is another, back to B2B, a content repurposing service. So this is another scratch my own itch thing. So

But what real publishers need is help updating their existing content library. So, for example, with Exploding Topics, we have... maybe like 500 blog posts, which is nothing compared to most publishers. And even that we have trouble keeping up to date.

If you work in content marketing and SEO for bigger brands, they always, even smaller brands, they have content that's just sitting around collecting dust that was published once. It's an email newsletter. It's a video. It was a webinar. It's an article. It's a tweet. And they never repurpose that content.

And for me, that's the greatest opportunity with content marketing right now is repurposing rather than creating original stuff from scratch because it's cheaper and it has a proven track record already. So in my case, for example, with Exploring Topics, we have... all this blog content, and we're starting to repurpose it into videos on a YouTube channel that we started.

So it's so much easier to create those videos because we already have the building blocks of the article. We don't have to think and say, oh, what should we make a video about? Oh, what should we start with? We go, okay, here are the biggest marketing trends. We have a blog post about marketing trends that was updated last week. Let's turn that into a video.

Or the reverse, let's take the video and turn it into a bunch of shorts and an article and an email newsletter and a webinar or whatever. So for me, that's another take my money if someone emailed me and said, hey, you have all this content, let's get some more value out of it.

Yeah. But I think, like you said, it's kind of an easy sell. Again, it's kind of like the updating idea in the sense there's a small market that will 100% get it. And most people won't. And that's fine. Because the market that will get it is huge. And they have money. And they're willing. And you're basically saying...

know if you're selling a dollar for a dime basically you're saying you have all this content you give me this money as a service and then we'll just get you more roi from that content you felt obviously you felt good enough to create it once so why not just distribute it eight times in eight different formats and we'll do that for you so for me it's an easy sell easy everything the hard part is the delivery like you said like you said greg where

We have about, uh, you know, one and a half full time people constantly updating this content and they're going in, they're saying, okay, this, that's a little bit old or this isn't really as relevant anymore. Or there's a link that's broken or there's a source that's more recent we can use. And they're doing it manually.

It's not something I can do because it does require some ingenuity in terms of what's the best way to turn this video into a blog post, to turn this, you know, blog post into a video. However, whichever direction you're going in, because what a lot of people do is they'll say, oh, I want to. get more out of my videos. So I'll get a transcript of the video and I'll publish it as a blog post.

they're forgetting the most important part and the opportunity in this space is to create the brand so when you think of i need help with adhd i want to do something about it i go to julius and that's the brand that's associated with this growing huge market and you don't see very often a huge growing market without a go-to brand and that's what we're seeing

They never do well because you need someone to turn that into, you can take that content and turn it into a blog post, but you need to filter it through the lens of like writing it as if it was a blog post for the first time. But even that is so much faster than writing from scratch. So for me, that's another idea that I would happily be shelling out money for.

Um, I would say at max, like if you create a huge agency out of it, like eight figures, like 10 million.

Oh, thanks, man. I spent some time on it. I really want, I wanted to come prepared.

Yeah. Hey, you're welcome. Anytime, Greg.

The best place is probably on X, Brian E. Dean. Cool.

So if there was a tool that could go through your existing content library, find areas that need to be updated and actually go into your CMS and update it, it would be a game changer.

I would say this would be something you'd want to go more enterprising for sure. Like it's starting at a thousand bucks a month because anyone who has a small con, if you don't publish that much or have a big library, it's not that valuable because you can do it manually. You can just use spreadsheets and have a couple of staff members do it. That's what we're doing now.

But let's say you have 25,000 posts. You're like Tom's guide or something.

you it's and it's insane to even think of doing that manually but you need to to keep this stuff up to date because it's about technology so i would say you're starting at like a thousand five thousand ten thousand you know that big enterprise contract level and if you were to start something like this okay so this is a great idea i see the need i actually i would pay pay definitely a few thousand dollars a month for something like this uh how would you go about

The first thing I would build it for myself. So I'd be my own case study to start with. And it's one of those business ideas are usually, in my opinion, the best because you're using it yourself. So you can see what needs to be added. What does it need to be done? Where does it mess up? Where is it good? Where is it bad?

So first thing would definitely be building a beta that I test out on my own site or a different property that I own to get the nuts and bolts out. And then from there, I'd probably do manual outreach and just be like, you have this massive library. I'm seeing a bunch of posts that haven't been updated in three years. We have software.

I'll just go in, use AI and give it some updates that it needs.

Yeah, I love it. Yeah. And better expansion revenue too, because with the tier system, it's hard to get people to move up from the different tiers. You can, I mean, it's not possible, but there's friction there. You have to lock out a feature or lock out a number of seats. The person has to click a button. They have to then, you know,

Decide on the next plan and I don't know if I really need it or should I just wait till next month. But if you just do it where, you know, it's the first 10 updates are free or five updates are free and then $1 each additional update per month, then that's actually probably better.

No, I haven't looked like super extensively, but I haven't seen it.

feel like you would know yeah i kind of yeah i feel like i would have come across it because i've had this idea since i started the exploding topics blog got big you know with you know we got like 650 000 visitors a month and i'm thinking how and we're hiring all these people to update i'm just like how can we automate this so i have my radar set to find this and i haven't seen anything out there for this brian this is what i'm talking about this is such a good idea

Yeah, this is a take my money situation. And the best part about it is that it's a no-brainer offer for the right customer. If you reach out to a smaller blog and you're doing $49 a month, you're going to be in a world of pain with this product. But if you go to the bigger publishers that have at least – and it's easy to find. You're literally –

Your leads are sites that have more than X number of pages on the site. And assuming those are, that's blog content. And you just cold outreach and say, I noticed, and I noticed you have these posts that are out of date. We just built something that can update them. Or if you want to go crazy here, you know, here's the updated versions that are software created for you.

You know, let me know if this is something you'd like to automate.

Do you want my next idea, I guess? That's the transition. Yes, I would like. Okay. As a host, I thought you would just like ask, but no, I'll just do it. I'll host this one.

All right. Great. So my second one is definitely not an indie hacker business. This would require some cash. So I don't know if that's against the rules, Greg.

I think you'll like this idea, though.

In the millions, probably.

Let me just say what it is.

Yes, yes. Okay, yes.

So do you know factor 75?

They're like a meal service that there are these like pre-prepared meals that you buy. They sponsor a bunch of YouTube channels and you basically say, okay, I'm vegan or I'm keto and they deliver, let's say seven meals a week and you warm them up and they're ready to go and they deliver them to your door. These are huge right now, this meal service. But the problem is,

they're the meals are like not the highest quality they're about 10 bucks a pop 11 bucks a pop my idea and something else i would pay for is like an uber black of meal delivery where we're talking 50 to start and it's chef prepared meals super gourmet And it's essentially like what you get with a private chef without needing to have a private chef come to your house.

Because my buddy has a private chef and I go to his house and she makes these amazing meals. And I'm always like, oh, I should hire her. But then I'm like, I'm going to have someone come into my house and cook in my kitchen. And I'm playing Fortnite with my friends. It's weird. But why would I do that?

And I don't want to order a meal that's like 10 bucks, their margins, you know, how much does it cost them to make? They're using like the lowest quality ingredients possible. I'll pay 50 because it's what I would pay for a nice meal out. For a chef prepared meal, it's not made to order.

Like that's the thing about Factor 75, but you can tailor it to your dietary restrictions, gluten-free or what have you. So for me, that would be another take my money situation.

Yeah, the same. That's what I'm saying. So I would pay 50 even if it was the same meal. I'm a sucker. I just don't want to think you're getting – I don't want to think I'm eating something that costs them a buck to make. I might as well get a Hungry Man meal for that. So why not get a nice – so it would be high-end and it would come at like – with Uber Eats –

It's like some guy gives it to you in a paper bag. Here you go. This would be presented almost like an Apple product. You open it up and it would be like beautifully presented. It would be this whole like culinary experience at home. Because even during COVID, I remember a lot of really nice Michelin star restaurants started doing Uber Eats because they were closed.

And they were figuring out ways to do this. So it's not totally unprecedented to pay this much for essentially a delivery meal. But you have to order from Uber Eats. This would replace those sort of pre-prepared meals that come and you put them in the fridge and then warm them up when you want. But they're going to be like 50 to 75 bucks a pop.

And it's going to be like lobster and free range chicken and grass fed beef and stuff like that.

Yeah, or the microwave.

No, no. Oh, for this thing? No, no, dude. Come on.

You're right. I am, I guess, because I thought about it. I must be.

Yeah, maybe not. I just, usually it's more than you think. So I usually go up. So whatever number first pops into my head, I usually double it. So that's where I came up with that number. I thought it cost like 500K. So probably double that because of all the stuff, you know, that doesn't come to your, to your head.

Yeah, it's more of an intimate episode. We're just going right into it. It's already the best episode. It's only like 20 seconds in. So all the pressure is off now.

You could do it yourself. I mean, you could do it in your house. I invested in a company that went out of business that did that here in Lisbon, where I spend most of my time. They started at-home Uber Eats, basically, home-cooked Uber Eats.

And they partnered with different home cooked chefs and they would make a meal for you on demand at their house instead of at a restaurant and they would ship it to you. So I have some experience in this world and I know that the challenge with that business is the delivery on demand element where you need to make it now. Someone sends an order, you need to be like at the ready, ready to go.

And if you're not a restaurant or a ghost kitchen, it doesn't make sense. That's why I like these prepared meals because you can do them at a massive scale and just ship them out.

No. If you just – New York, San Francisco, Austin, a couple of those tech cities where people have more money than cents like me who will just pay $50 for a meal that someone made that's – you're picturing them in a white – like with white gloves. Yeah, suckers. The sucker market really. Yeah. That they'll pay for it because I'm at the point where I like cooking.

But I'm a little bit like I don't want to have to cook every night. And the challenge is Uber Eats is like a mixed bag. I don't really enjoy the whole experience of like ordering, waiting for it. So these meals sound like a great thing. But again, 10 bucks, it's not as bad as a hot dog, but it's the same idea.

I'm not judging.

If it was like a dollar, man, come on. But anyway, the idea is that the reason that I like it is that in most markets, there's an option for a higher tier, whether it's cars, software, gyms. There's usually a market for this higher end version of that thing, but I haven't seen it in this space yet.

handwritten notes or just stories you know people especially suckers suckers love stories they do they can't get enough of them but you're right i can imagine opening it and you get a little note from the chef like i hope you enjoy it doesn't have to be for every meal because you're sending these in bulk right like a week or 7 10 20 30 meals at a time so one note from the chef that says hey uh i hope you enjoyed these meals we made for you this week

Greg, you know Chef Greg. I think that would go a long way, forgetting those suckers to share it on social media.