4 profitable startups from the founder of exploding topics
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The beauty of it, you build the audience, the world is your oyster, as you know. Once you have the audience, the product's the easiest thing to do. I mean, even if you don't wanna create your own, just promote other people's ADHD apps. But the point is, everyone's trying to go, they go right for the product. They're going, okay, I wanna make an ADHD chair. they're forgetting the most important part and the opportunity in this space is to create the brand so when you think of i need help with adhd i want to do something about it i go to julius and that's the brand that's associated with this growing huge market and you don't see very often a huge growing market without a go-to brand and that's what we're seeing
We're going straight into it. Brian Dean on the podcast. I think this might be the best ever episode of the 150 episodes or whatever I've done on this podcast. You're literally calling me from your couch.
Yeah, it's more of an intimate episode. We're just going right into it. It's already the best episode. It's only like 20 seconds in. So all the pressure is off now.
Totally. Yeah, we wanted to invite you into Brian's home.
Yeah, that's what we're going for. Production meeting we had before is what we talked about.
Exactly. All right, man. We're getting into it. So you are the trend god. I'm just going to call you that. That's what I'm going to do.
Okay, not going to argue with that.
You might even call yourself the Exploding Topics God.
All right.
And so I was hoping you can come on and you can share some of the most interesting trends, topics, and ideas. And you're a listener of the pod, so you know what this audience wants. Brian, what do you got for us?
Yeah, the first idea right off the bat is one that I would pay for. It's a take my money situation. It's an AI content updater. So there are a million and one tools for creating content with AI. There's content writing tools. There's tools that do outlines. There are tools that rewrite your content. There are tools that will take your long-form video and chop it up into shorts. But what real publishers need is help updating their existing content library. So, for example, with Exploding Topics, we have... maybe like 500 blog posts, which is nothing compared to most publishers. And even that we have trouble keeping up to date. We have about, uh, you know, one and a half full time people constantly updating this content and they're going in, they're saying, okay, this, that's a little bit old or this isn't really as relevant anymore. Or there's a link that's broken or there's a source that's more recent we can use. And they're doing it manually.
So if there was a tool that could go through your existing content library, find areas that need to be updated and actually go into your CMS and update it, it would be a game changer.
What do you think you can charge for something like that?
I would say this would be something you'd want to go more enterprising for sure. Like it's starting at a thousand bucks a month because anyone who has a small con, if you don't publish that much or have a big library, it's not that valuable because you can do it manually. You can just use spreadsheets and have a couple of staff members do it. That's what we're doing now. But let's say you have 25,000 posts. You're like Tom's guide or something. you it's and it's insane to even think of doing that manually but you need to to keep this stuff up to date because it's about technology so i would say you're starting at like a thousand five thousand ten thousand you know that big enterprise contract level and if you were to start something like this okay so this is a great idea i see the need i actually i would pay pay definitely a few thousand dollars a month for something like this uh how would you go about
like actually starting this? Like, what do you do? Okay, what's next?
The first thing I would build it for myself. So I'd be my own case study to start with. And it's one of those business ideas are usually, in my opinion, the best because you're using it yourself. So you can see what needs to be added. What does it need to be done? Where does it mess up? Where is it good? Where is it bad?
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