Brian Green

Strategery.

That was the funniest fucking thing in the world when George Bush said that and then Will Ferrell did it on Saturday Night Live that weekend.

I remember watching that live and I just pissed my pants.

If I had, I had TiVo or streaming, I would have gone right back.

It is too much, too fast.

And it is, we are leaning into content just for the sake of creating content.

And I don't think that that is serving us well here at the end of 2025.

And we did one episode a week for the first year of this show, one episode a week.

And we were new little baby podcasters.

We didn't know what we were doing.

So we struggled to get that one episode out.

But then we thought it was wise to do two.

I thought probably that was a sweet spot at the time.

But then changing market conditions and requests from networks and all this other stuff, we started to do more and more content.

Yeah.

But I'm not sure that anybody who's listening to the show ever asked us to do more than three episodes a week.

I think it was just people who wanted to sell advertising into the show that did that.

And so we did it.

And it was our job.

But I want to be more – I want to – here's what I really want.