Brian Green

I would put together a goofy reel here and there.

Astrid was begging me, begging me, telling me, you got to do content outside of the commercial break.

It can't always be

Just you tagged in the commercial break.

People follow the personalities, not the shows.

Like you have to, she's, you know, younger than I am.

So she understands this more than I do.

But I was always very reluctant to do it because I really didn't know what to do about.

I'm talking 17,000 hours a week on this show.

I don't want to create yet more show related content.

So Astrid said, okay, if you can't think of anything funny to say, think about some stuff about, you know, like you talk about Venezuela, think about like a multicultural thing that you find is funny.

And so I did that in October of this year.

We're talking two months ago.

And it's gone wild.

And I continued to put my foot on the gas, taking things I've talked about here on the show and condensing them into two minute or less bites and putting them out pretty frequently, like every third day, every other day.

And my Instagram has gone wild.

And I say wild, wild for me, not wild in general.

Like I got 12, 13,000 followers.

It's not like things went internationally global.

But for us, it went wild.