Brian Keane

I think it's so easy to get into the weeds of it, but just having a framework or filtering process helps from a zero to one perspective.

I think it's so easy to get into the weeds of it, but just having a framework or filtering process helps from a zero to one perspective.

There's two things that I do that really helped me. And I started this in the early days. I put this into my second book, Rewire Your Mindset. And I came up with the framework myself because of that exact reason, that constant comparison syndrome of, oh, well, they're further ahead. Why will I even bother? Why will I start?

There's two things that I do that really helped me. And I started this in the early days. I put this into my second book, Rewire Your Mindset. And I came up with the framework myself because of that exact reason, that constant comparison syndrome of, oh, well, they're further ahead. Why will I even bother? Why will I start?

The two things I do, and it's actually very useful because it ties in directly with the habit formation. One is what I call my 97-year-old rule, where I picture myself on my 97-year-old deathbed and I ask myself, what would I regret more? You reminded me of it there when you talked about the graveyard and all the dreams and the books and the ideas that are in the graveyard.

The two things I do, and it's actually very useful because it ties in directly with the habit formation. One is what I call my 97-year-old rule, where I picture myself on my 97-year-old deathbed and I ask myself, what would I regret more? You reminded me of it there when you talked about the graveyard and all the dreams and the books and the ideas that are in the graveyard.

Your 97-year-old deathbed, what would you regret more? That's actually what led me to Marathon to Saab and running through the Arctic because they were things that I wanted to do, but I was afraid to do them. combine that with the acronym, how can I win? W-I-N, what's important now? How can I win? What do I need to do today that's going to help me move towards that?

Your 97-year-old deathbed, what would you regret more? That's actually what led me to Marathon to Saab and running through the Arctic because they were things that I wanted to do, but I was afraid to do them. combine that with the acronym, how can I win? W-I-N, what's important now? How can I win? What do I need to do today that's going to help me move towards that?

And then you can break it down any way you like in terms of month, year, 10 years, whatever. But those two things in combination can be quite useful because what happens is you start to move on the journey. And I've always used the metaphor, the analogy of a car driving on the motorway. If I'm driving 120 kilometers on the motorway, I'm not sure the equivalent in miles, 80 miles or 70 miles.

And then you can break it down any way you like in terms of month, year, 10 years, whatever. But those two things in combination can be quite useful because what happens is you start to move on the journey. And I've always used the metaphor, the analogy of a car driving on the motorway. If I'm driving 120 kilometers on the motorway, I'm not sure the equivalent in miles, 80 miles or 70 miles.

When you're driving on the motorway, If you're focused on what you're doing, you're going to probably get to your end destination. If I start looking left and looking right and worried about what everybody is doing in the rear view mirror or the side of me, I'm going to crash my car. And business is very similar to that. If you're looking around, you're more likely to crash.

When you're driving on the motorway, If you're focused on what you're doing, you're going to probably get to your end destination. If I start looking left and looking right and worried about what everybody is doing in the rear view mirror or the side of me, I'm going to crash my car. And business is very similar to that. If you're looking around, you're more likely to crash.

And that sounds easier said than done. but it's a check-in for how aligned you are in what you should be doing by how much you're looking around. I'm a focus group of one here, I know.

And that sounds easier said than done. but it's a check-in for how aligned you are in what you should be doing by how much you're looking around. I'm a focus group of one here, I know.

But for me, when I'm looking at what others are doing and I go into compare and despair and I'm looking at all the people that are ahead of me, not even contemplating the fact that there's so many other people behind me and, oh, is that a dog? Oh my God, I love it. Please let us keep that in.

But for me, when I'm looking at what others are doing and I go into compare and despair and I'm looking at all the people that are ahead of me, not even contemplating the fact that there's so many other people behind me and, oh, is that a dog? Oh my God, I love it. Please let us keep that in.

I love it. I love it. So I'll build on the howl for anyone that's listening. You know, it's funny. I'll come back to it later because I just reminded me when you mentioned the dog there or when I heard the dog. We'll come back to that because I want to find out more because I love dogs.

I love it. I love it. So I'll build on the howl for anyone that's listening. You know, it's funny. I'll come back to it later because I just reminded me when you mentioned the dog there or when I heard the dog. We'll come back to that because I want to find out more because I love dogs.

But with the 97-year-old rule and asking what's important now.

But with the 97-year-old rule and asking what's important now.