Brian Keane

People used to share them, they'd comment and you get lots of viral reach from quote cards. I was putting up a quote card that said, behind every fear is a person you want to be. And right before I went to post, I went, oh, you hypocrite. I was like, you cannot post this on your social media channels. And the conversation with Tom came back into my head. And I said, oh, crap. So I went home.

People used to share them, they'd comment and you get lots of viral reach from quote cards. I was putting up a quote card that said, behind every fear is a person you want to be. And right before I went to post, I went, oh, you hypocrite. I was like, you cannot post this on your social media channels. And the conversation with Tom came back into my head. And I said, oh, crap. So I went home.

I paid in full for the marathon to run to the Sahara. And I posted the quote card. And I spent the next few months. It's interesting because I never ran. That wasn't my background. I was an athlete. I played GA, which is like a combination between rugby, soccer, basketball. So I played sport all my life, but that's a sprint sport.

I paid in full for the marathon to run to the Sahara. And I posted the quote card. And I spent the next few months. It's interesting because I never ran. That wasn't my background. I was an athlete. I played GA, which is like a combination between rugby, soccer, basketball. So I played sport all my life, but that's a sprint sport.

Very, very different. And I even remember that next day I went into the gym. I did my normal workout, push workout, shoulders, chest, triceps. I'm like, all right, I'm going to try a run. So I hopped on a treadmill. At this point in my life, I'd never ran on a treadmill. I'd done an incline on a treadmill, but I'd never ran on a treadmill.

Very, very different. And I even remember that next day I went into the gym. I did my normal workout, push workout, shoulders, chest, triceps. I'm like, all right, I'm going to try a run. So I hopped on a treadmill. At this point in my life, I'd never ran on a treadmill. I'd done an incline on a treadmill, but I'd never ran on a treadmill.

So I had no concept of what was fast or slow on a treadmill. So I put it to 21 kilometers an hour, which is about 15 miles an hour, which is way too fast for a treadmill, for someone that's not used to running on a treadmill. I nearly went flying off the treadmill. LAUGHTER becoming a viral sensation on YouTube for all the wrong reasons. And I said, I'm going to do three kilometers.

So I had no concept of what was fast or slow on a treadmill. So I put it to 21 kilometers an hour, which is about 15 miles an hour, which is way too fast for a treadmill, for someone that's not used to running on a treadmill. I nearly went flying off the treadmill. LAUGHTER becoming a viral sensation on YouTube for all the wrong reasons. And I said, I'm going to do three kilometers.

I did the three kilometers at that speed, slowed it down slightly and nearly got sick. I got off, went back to the dressing room, Alana, and I went, oh, my God, six marathons in the Sahara is the equivalent of 250 kilometers. I'm after feeling sick after three.

I did the three kilometers at that speed, slowed it down slightly and nearly got sick. I got off, went back to the dressing room, Alana, and I went, oh, my God, six marathons in the Sahara is the equivalent of 250 kilometers. I'm after feeling sick after three.

How am I going to do 247? It went into my head. And I did what I normally do with weight loss clients, fat loss clients, body composition. I was like, all right, pyramid of prioritization. What's important now? Bringing back my win, my WIN. I was like, well, I have to learn how to run a marathon. I've never ran a marathon. There's no point worrying about six if I can't run one.

How am I going to do 247? It went into my head. And I did what I normally do with weight loss clients, fat loss clients, body composition. I was like, all right, pyramid of prioritization. What's important now? Bringing back my win, my WIN. I was like, well, I have to learn how to run a marathon. I've never ran a marathon. There's no point worrying about six if I can't run one.

So I signed up for one. That was August, September 2017. Then I did the Dubai marathon in January 2018. Completed that and then went to the Sahara 2018 and did the six back to back marathon. It was insane because it was the only time still to this day with all the races I've done and challenges I've done. It was the only one that I didn't think I was going to finish until I finished it.

So I signed up for one. That was August, September 2017. Then I did the Dubai marathon in January 2018. Completed that and then went to the Sahara 2018 and did the six back to back marathon. It was insane because it was the only time still to this day with all the races I've done and challenges I've done. It was the only one that I didn't think I was going to finish until I finished it.

The only one I did the Arctic year later and I tore my Achilles 86 kilometers from the end running to the Arctic Circle line five days for 230 kilometers. And I strapped it so tight that I couldn't feel my ankle or anything below my ankle. And I pulled it behind me for 86K and finished it as an aside. So the Arctic, I love the Sahara, but the Arctic, there's the local indigenous Sami tribes.

The only one I did the Arctic year later and I tore my Achilles 86 kilometers from the end running to the Arctic Circle line five days for 230 kilometers. And I strapped it so tight that I couldn't feel my ankle or anything below my ankle. And I pulled it behind me for 86K and finished it as an aside. So the Arctic, I love the Sahara, but the Arctic, there's the local indigenous Sami tribes.

So they're like a reindeer tribe that set up these teepees in tents and they'll put holes in the water and they'll boil the water. And you have these special thermal flasks that you can stay hydrated. And I was in a tent And there's a photo that went viral here in Ireland with all the newspapers and magazines, which I'd never really thought about this, but it'll make sense in a moment.

So they're like a reindeer tribe that set up these teepees in tents and they'll put holes in the water and they'll boil the water. And you have these special thermal flasks that you can stay hydrated. And I was in a tent And there's a photo that went viral here in Ireland with all the newspapers and magazines, which I'd never really thought about this, but it'll make sense in a moment.

The Arctic's about minus 20 to minus 40 degrees Celsius. And when I tore my Achilles, you need to be in this weird Goldilocks zone in the Arctic. You move too fast, you'll sweat, your risk of hyperthermia goes up. You go too slow, your risk of frostbite goes up. And when my Achilles tore, I was pulling my leg behind me. But because I was moving so slowly, the water in my eyelids, they froze.

The Arctic's about minus 20 to minus 40 degrees Celsius. And when I tore my Achilles, you need to be in this weird Goldilocks zone in the Arctic. You move too fast, you'll sweat, your risk of hyperthermia goes up. You go too slow, your risk of frostbite goes up. And when my Achilles tore, I was pulling my leg behind me. But because I was moving so slowly, the water in my eyelids, they froze.