Brian Maucere

Go ahead.

Well, Greg, Coke versus versus Figo.

I don't know if I go as I was going to say Coke versus Pepsi, Nike versus Reebok.

I feel like and by the way, I'm here for it.

If that's where these these ads are going.

You just mentioned the other day, Andy, you talked about how Anthropic or Claude is going to be on F1 car.

Right.

So clearly, clearly they're pushing into their their big advertising push or whatever.

And that's going to look like a lot of different things.

However, they're going to get in front of people to gain market share.

Okay.

I watched the Superbowl ad and it's, it's funny, right?

It's just like, you know, I don't know if you haven't seen, you can go watch it or whatever, but a lady sitting at a diner booth and the lady sitting across from her is a check to be tea, right?

And she's not really there.

It's a figment, but anyway, she's, you know, it's how they're showing the lady talking on it from the judgment tea.

And there's a pause and a response, a pause.

And then like right towards the end of her giving the answer, she rolls, the ChatGPT rolls right into an ad and suggests that she invests or whatever it was, right?

Okay, that isn't correct.

That's not actually how the ads will roll out on ChatGPT.

The impression in the commercial is this will be midstream advertising