Brian Maucere

And so...

Times have changed, but if this is maybe some of the type of ads we're going to see, and clearly, clearly, if they're willing to put this out for Super Bowl, I don't know what their 30 seconds cost this year for Super Bowl, but every year they announce what that is, and it's millions upon millions upon millions of dollars.

So they're trying to take a big swing here.

Remember perplexity, by the way, did the same thing with Jim Harbaugh, John, Jim, one of the Harbaugh coaches.

Remember like a year ago, perplexity took a big swing with their, um, they were, he was doing a news conference after the game.

Right.

So anyway, um,

And reflecting on this is that, you know, just to wrap up back to the original Sam Altman thing is he said the capability overhang.

There's a massive gap between what AI is currently capable of

for writing software, making scientific discoveries, and how quickly society and business are absorbing it.

And this kind of goes right back to that.

He's right, the capability overhang, which is to say a lot of people aren't necessarily at this point using the tools.

And yes, there's a lot we've been talking about on the show about, you know, the businesses that figure out how to use these multi-agents and whatever you want to call them, an open clock or a clock code, co-work rather, or whatever the codex version is.

There might be something to that.

But anyway, just to bring it all the way back around, Anthropic is taking the position, I feel like, with this Super Bowl ad of saying, like, we're playing on the fact that actually not everybody knows that that's not maybe the way it's going to work.

And it's going to open up people.

I would imagine, I don't know what the percentage would be, a significant amount of people watching that Super Bowl ad will have never heard of Anthropic.

Ever.

Right.

Right.