Brian McHugh

It was on the Swing label.

So Made in Ireland would have been attached.

So for a consumer, you know, looking for a product, maybe wanting to bring it home.

I think we all understand that people will want to bring home a product that was made in Ireland.

It will mean more to them.

So that is misleading.

It's misleading for the consumer who might buy the product and maybe pay more than they otherwise would have.

And importantly, it's also misleading for other stores who are selling products which are actually made in Ireland, which may have a higher price.

And it's not a level playing field for them who are trying to compete against other stores.

And then in addition, we also have businesses in Ireland who are making products in Ireland.

And for them to be able to sell them, it's important that made in Ireland means something and consumers can trust that it is made in Ireland.

Yeah, so there are different degrees in terms of what might be misleading to consumers.

So in this case, and the reason we brought it for prosecution, it was such a clear case of misleading.

And I mean, as you noted, the judge concluded it was a deliberate attempt to deceive buyers.

So that's why in this case we thought it was appropriate to bring it across prosecution and that resulted in a conviction.

Yeah, and again, I think it is so clear.

Businesses make decisions and we do understand that businesses can have a difficult time, but it's such a clear case of misleading consumers.

And as we know, that's what the judge found.

So absolutely, it is indefensible where businesses are making those decisions where it's so clearly wrong.

It's so clearly a breach of the law.