Brian Niccol

We see them actually loving it and coming back and doing it more often.

And in some cases, even doing it in the afternoon so they may get a different experience in the morning and then they come in the afternoon and get the protein latte solution.

So we're looking really promising on this protein platform.

Obviously, we'll learn a lot.

We'll listen to what customers say.

But I love the fact that over 90% of the drinks now, you can get protein added.

And it's very much on trend.

with how people want to eat and drink.

And so, look, I think this is a piece of Starbucks getting into the right health and wellness frame of reference, and then also giving customers the personalization that they want around protein.

Yeah, look, we're always going to compete, okay?

And one of the things that I love is we're competing from a position of strength.

And that strength comes from the fact that, you know, one thing I like to remind people is we are the biggest coffee drive-through business.

We are the biggest mobile order or digital coffee business.

Now I think we're also the biggest delivery coffee business.

And then obviously we are the biggest cafe coffee business.

And when we provide people the experience, meaning the connection, the community aspect, the humanity of Starbucks, combined with the craft of our coffee and the personalization, we see customers saying, this is tremendous value and it is well worth it.

And so I always say to our team, we have to be on the offense, we have to recognize the scale that we have, and then we have to do the customer experience better than anybody else.

And we are after being the world's greatest customer service company.

And I think that's a place of strength when you compare a lot of the other competitors that you mentioned.

Yeah, look, I'm really excited for our China business.