Brian O'Connell

This is some of her reaction.

And I suppose the City Council would argue, you know, it is an arresting campaign, if you like.

It is a campaign to try and get people's attention because there is an issue.

You mean the word SHL?

You finished it for me.

They haven't actually spelt the words.

They've put a picture of a dog in place of I.

Well, a spokesperson said securing a prosecution against dog owners is very difficult, so they need to try and encourage behavioural change.

The aim of the campaign, they said, isn't to shock, it's to grab people's attention, it's to trigger that behavioural change, and they hope any debate around the campaign will prompt a discussion around responsible pet ownership and lead to a decrease in dog fouling.

So that's the aim of the campaign.

Well, Aidan Mulcahy lives in the Sundayswell area of Cork City.

He works as a TV and film producer.

Now, Aidan doesn't have anything against dogs, but he said the issue of dog fouling has become so persistent in his area that he feels enforcement could be a lot better.

This is some of what Aidan Mulcahy had to say about the issue and about this new campaign.

So City Council today are launching a new, quite stark, quite arresting poster campaign, which says the words, get your SH, picture of a dog, T, together.

Yeah, that's really dog-fouling to us, isn't it?

So, I mean, given that the campaign has launched this morning, I'm actually here in Sunday's Well at the moment, the shaky bridge is on my left-hand side, Sunday's Well Road behind me, and I thought I'd show some local people here the poster, and this is some of what they had to say.

Because someone I talked to said people he feels kind of walk in this area but not from the area.

And what would you think of that poster that's going to be rolled out today so you can see it here on my phone?

Do you think so?