Brian Regan

It's literally like saying, apologize, I'll take something valuable of yours.

It could be a durable good.

It could be something in a checking account, an opportunity, whatever.

So everyone goes, fuck it, I'll apologize.

That's why everyone is in such a hurry.

And also...

No crisis manager or publicist says, fuck those guys.

Let's get drunk and drop our pants on the sucker cock.

I was like, just just we got to get out ahead of this.

We're going to get out ahead of the people that are advising are behind.

They're essentially getting back to the terrorist thing.

Hey.

When we were growing up, if you're in your classroom and you hear gunshots, everyone just get on the ground and just lay under their desk and just wait for help, wait for help.

That was the old advice.

New advice is throw your fucking shoe at the guy and charge him.

This is a new thing.

The old advice, I think, with the publicist and all the crisis management people, get out ahead of it, just apologize.

I've crafted something for you to read.

Right.

It's very – make sure – wear something dark.