Brian Smith

Wow.

And it was because I finally connected the image

that kids would want to be in the photographs, like they would be dying to walking to Black's Beach with Mike Parsons or to trestles with Ted Robinson, you know.

And that reality really taught me everything I'd learned about sales and marketing.

Yes.

They took the ram's head out of it.

Yeah, it was too difficult to reproduce.

Yes.

Yes, that was a horrible period.

And I tried to find other names to use.

But didn't you already have a trademark on the name UGGS?

Yes, I'd registered a trademark, but they claimed that, like in Australia, the trademark law is if you're the first guy in with your $10 and you fill the form out, you own the trademark.

Right.

The rest of the world, you have to establish first use and continuous use.

And I was able to do that with this woman.

She came in after me and I had advertisements.

I had lots of public information that showed I was in business before she even came to America.

So I knew I would always win a lawsuit, but I didn't want to be in one because I didn't have any money.

Yeah, he was a computer guy.

That's correct, yeah.