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Brian Smith

πŸ‘€ Speaker
1081 total appearances

Appearances Over Time

Podcast Appearances

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

And...

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

In fact, it was the best of worlds and the worst of worlds.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

You know, the best was that I'd created a black and charcoal, two new colors for the line, which all the sales reps had.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

And that was right before Neil died.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

So they were out in the field and black and charcoal were just kicking butt with all of their orders.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

And we were getting 2,000 or 3,000 pairs of orders a week, and I was bundling them and sending them down to the manufacturer going, hey, George, get ready.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

It's going to be a killer season.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

I'm working on the financing.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

And it got to be April, May, and I started thinking, who would benefit from me being in business?

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

Yeah.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

I thought initially I thought, oh, the retailers.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

But when I called my best retailers, they just laughed at me.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

So, you know, you're one brand in 100 brands we have in this store, Brian.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

Forget it, you know.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

And then I hit upon, well, how about the tanneries?

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

You know, their business is selling sheepskin and I'm a huge user of sheepskin.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

You were trying to get them to finance sheepskin.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

Yeah.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

So I sent a business plan down to several of them.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

And one guy, Gordon Jackson, who owned a big tannery in Melbourne, he called me up and said, Brian, this looks fantastic.