Brian Smith

I put all last year's product there.

I didn't want anybody to know that I was out of business.

Wow.

And I didn't tell any of my staff.

I didn't tell any of the retailers that we were selling to that I wouldn't have product to ship.

So when I got back to San Diego after the trade show, it was around about midnight, I called...

Gordon in Australia at the tannery and I said Gordon I'm just going to have to shut the business down and he was very sad and we hung up and went to bed and then about a half an hour later the phone rang and it was Brian

It's Gordon here.

Screw George.

I'll get you all the boots you need, you know.

And just like that, his commitment meant that we didn't have a handshake.

We didn't have a contract, nothing.

He said, send me down the patterns, which I did.

And he duplicated the patterns and sent them out to four or five manufacturers.

And he cranked up his tannery to full production and started supplying skins to everybody and

And it took us about three weeks, but then we started getting the first 2,000 pairs in.

And then the next week, 5,000 pairs the next week.

And it was enough to keep the UGG company alive.

And there was product out in the marketplace with UGG labels.

It was so lucky.