Menu
Sign In Search Podcasts Libraries Charts People & Topics Add Podcast API Blog Pricing

Brian Smith

πŸ‘€ Speaker
1081 total appearances

Appearances Over Time

Podcast Appearances

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

It just needed the guarantee that the manufacturers would get paid.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

So that meant a letter of credit so that when they shipped their product, they were automatically paid.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

If I just had a standby letter of credit for $200,000, $300,000 each of those years, because

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

When we shipped product, we had cash pretty much immediately.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

We were able to pay our bills and we get more product.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

And it only took a couple of hundred thousand to get that cycle running.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

But because I pushed it so late every year, I needed a half a million on three quarters of a million dollars.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

And that was the hard money.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

Right.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

Yeah.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

And so I had an associate, Alan Greenway, who was another Australian who'd done very well in the hotel industry.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

And I'd been in business with him in a different deal.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

And so we trusted each other.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

And he would have been a great investor initially.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

However, he thought I was a bit of a wild cannon and he said, Brian, look, I love you, but if I gave you money, I wouldn't hear from you until you needed more.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

And he was pretty right.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

And so eventually I finally said, look, Alan, I'm throwing away thousands of thousands of dollars worth of orders every week because I don't have product.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

Can you please just give me a letter of credit?

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

Yes, so much more demand.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

Yeah.