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Brian Smith

πŸ‘€ Speaker
1081 total appearances

Appearances Over Time

Podcast Appearances

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

Like kids would not wear them to school if they didn't have the UGG brand on them.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

And UGGs were not cheap?

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

No, they were up in the $100 range by now, yeah.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

Well, I'm going to open up here.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

I don't really talk about this so much, but I had a different pressure on me this year.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

Chuck Kaiser had sort of turned out to be a bit of a sociopath and was a very narcissistic person.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

And he started to create such chaos within the company that I spent most of my time fighting him versus going out and marketing and selling the product.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

And I didn't really want to have to deal with Chuck anymore.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

And so this weird serendipitous thing happened.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

It was a goosebump moment again, right?

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

I was in the baggage claim area at Atlanta Airport.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

I was going to the Super Show, which was one of the biggest sporting goods shows in the country at the time.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

And way up the other end of the hall, I saw a friend of mine.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

His name was Doug Otto.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

This is in 1995.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

It was the very beginning.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

I think the show was in January or February.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

And I'm going to backtrack.

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

Do you remember when I was in the parking lot at Malibu selling Ugg boots?

How I Built This with Guy Raz
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.

Sure, out of your van, yeah.