Brian Smith

To a really good guy.

He's honorable.

He's not going to screw us around.

I'd like to start negotiation or have the accountant start negotiating on one condition that Chuck Kaiser is never, ever allowed to speak to anybody in this deal.

And Alan went along with that.

Yeah.

And it took us, I think, from February is when we met in Atlanta.

It probably took October, November to finish all the due diligence and have the actual transaction consummated.

Yes.

Yes, yeah.

They offered me the position of VP of Marketing, but Alan took me aside and said, Brian, you don't have a political bone in your body.

So if you join this public company, you're going to get chewed up and spat out.

And so he was the one that made me see that, yeah, I'd be better off as a consultant.

And so I worked for two seasons with them, just helping with their marketing and sales.

Yeah, great brand.

Yeah.

No, he turned out to be a great ploy for getting into the male, you know, the guys who are on TV every weekend watching football.

And that move with Tom Brady, I thought was a brilliant stroke to bring people back to just the fact that males do wear these products.

After they did the acquisition, they immediately hired a guy who had come out of a company called LA Gear.

And he tried to turn the brand into a street brand.