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Bridget Burns

👤 Speaker
778 total appearances

Appearances Over Time

Podcast Appearances

Chief Change Officer
#127 From Rivals to Allies: Dr. Bridget Burns’ Mission to Transform Higher Ed — Part Two

And no surprise, there's nobody at the end of the day who's responsible for career services or career outcomes for students. It's just very distributed. And that's a formula for chaos. So that gives us, so already we're wrong in our design, but we've learned a ton.

Chief Change Officer
#127 From Rivals to Allies: Dr. Bridget Burns’ Mission to Transform Higher Ed — Part Two

And no surprise, there's nobody at the end of the day who's responsible for career services or career outcomes for students. It's just very distributed. And that's a formula for chaos. So that gives us, so already we're wrong in our design, but we've learned a ton.

Chief Change Officer
#127 From Rivals to Allies: Dr. Bridget Burns’ Mission to Transform Higher Ed — Part Two

We also then get all the career services folks together and we engage in a series of empathy sprints where we interview hundreds of students across all these campuses about what success in college would look like, what kinds of experiences have been most valuable to that end, what they've been struggling with, all that kind of stuff. And use those empathy insights to then generate insights

Chief Change Officer
#127 From Rivals to Allies: Dr. Bridget Burns’ Mission to Transform Higher Ed — Part Two

We also then get all the career services folks together and we engage in a series of empathy sprints where we interview hundreds of students across all these campuses about what success in college would look like, what kinds of experiences have been most valuable to that end, what they've been struggling with, all that kind of stuff. And use those empathy insights to then generate insights

Chief Change Officer
#127 From Rivals to Allies: Dr. Bridget Burns’ Mission to Transform Higher Ed — Part Two

create design charrettes and design thinking sprints where we actually came up with prototypes of what would it look like if we actually designed this part of the higher ed system around the needs of students and came up with seven different prototype models that are then our next step was you could not implement your own idea. And so Ohio State had to implement another campus's idea.

Chief Change Officer
#127 From Rivals to Allies: Dr. Bridget Burns’ Mission to Transform Higher Ed — Part Two

create design charrettes and design thinking sprints where we actually came up with prototypes of what would it look like if we actually designed this part of the higher ed system around the needs of students and came up with seven different prototype models that are then our next step was you could not implement your own idea. And so Ohio State had to implement another campus's idea.

Chief Change Officer
#127 From Rivals to Allies: Dr. Bridget Burns’ Mission to Transform Higher Ed — Part Two

Riverside, University of Central Florida, they all had to implement someone else's idea. And that was a way for us to not fall in love with our own idea. And then COVID happened. Despite that, much of that kind of calibrated it down a bit. But despite that, we did end up developing a robust playbook and a clearer picture of how you should design that whole space.

Chief Change Officer
#127 From Rivals to Allies: Dr. Bridget Burns’ Mission to Transform Higher Ed — Part Two

Riverside, University of Central Florida, they all had to implement someone else's idea. And that was a way for us to not fall in love with our own idea. And then COVID happened. Despite that, much of that kind of calibrated it down a bit. But despite that, we did end up developing a robust playbook and a clearer picture of how you should design that whole space.

Chief Change Officer
#127 From Rivals to Allies: Dr. Bridget Burns’ Mission to Transform Higher Ed — Part Two

And the spoiler is there are several of the models that actually still live today. In fact, University of Central Florida just announced a $10 million gift to match COVID. their initiative that came from that project. Now it's several years later and they're just continuing to expand it.

Chief Change Officer
#127 From Rivals to Allies: Dr. Bridget Burns’ Mission to Transform Higher Ed — Part Two

And the spoiler is there are several of the models that actually still live today. In fact, University of Central Florida just announced a $10 million gift to match COVID. their initiative that came from that project. Now it's several years later and they're just continuing to expand it.

Chief Change Officer
#127 From Rivals to Allies: Dr. Bridget Burns’ Mission to Transform Higher Ed — Part Two

The outcomes have been improved, but again, it was hard for us because we couldn't baseline because turns out nobody captured that data. It wasn't as scientific as we expected it to be, but What we figured out is the only place that all students go is the classroom.

Chief Change Officer
#127 From Rivals to Allies: Dr. Bridget Burns’ Mission to Transform Higher Ed — Part Two

The outcomes have been improved, but again, it was hard for us because we couldn't baseline because turns out nobody captured that data. It wasn't as scientific as we expected it to be, but What we figured out is the only place that all students go is the classroom.

Chief Change Officer
#127 From Rivals to Allies: Dr. Bridget Burns’ Mission to Transform Higher Ed — Part Two

And so instead of an office shoved in a basement, the answer is that career services people, professionals, they should be reimagined as instructional designers. And they should be coaches for faculty to embed career readiness into every single classroom, starting from the first class a student takes. They should have a career readiness experience, activity or exercise.

Chief Change Officer
#127 From Rivals to Allies: Dr. Bridget Burns’ Mission to Transform Higher Ed — Part Two

And so instead of an office shoved in a basement, the answer is that career services people, professionals, they should be reimagined as instructional designers. And they should be coaches for faculty to embed career readiness into every single classroom, starting from the first class a student takes. They should have a career readiness experience, activity or exercise.

Chief Change Officer
#127 From Rivals to Allies: Dr. Bridget Burns’ Mission to Transform Higher Ed — Part Two

They should engage and learn from alumni who are working in the field. They should be doing team based learning. They should be doing work where we actually use what is called NACE competency language, which is like language that you could use in a job interview to describe what you did in a class. And so it's things like that. It was also paid virtual and in-person internships, micro internships.

Chief Change Officer
#127 From Rivals to Allies: Dr. Bridget Burns’ Mission to Transform Higher Ed — Part Two

They should engage and learn from alumni who are working in the field. They should be doing team based learning. They should be doing work where we actually use what is called NACE competency language, which is like language that you could use in a job interview to describe what you did in a class. And so it's things like that. It was also paid virtual and in-person internships, micro internships.

Chief Change Officer
#127 From Rivals to Allies: Dr. Bridget Burns’ Mission to Transform Higher Ed — Part Two

We implemented those. It was a variety of other suite of solutions. You can download the playbook on our website. So that's what we've done thus far. I would say COVID was a disruptor for us in a significant way because building change management was really hard during that time.

Chief Change Officer
#127 From Rivals to Allies: Dr. Bridget Burns’ Mission to Transform Higher Ed — Part Two

We implemented those. It was a variety of other suite of solutions. You can download the playbook on our website. So that's what we've done thus far. I would say COVID was a disruptor for us in a significant way because building change management was really hard during that time.

Chief Change Officer
#127 From Rivals to Allies: Dr. Bridget Burns’ Mission to Transform Higher Ed — Part Two

But now I will round the bases that it's been 10 years, that 68,000 data point you mentioned, we're now at 150,000 on that goal. That was the goal that President Obama announced of ours that was by 2025 and we've already hit 150,000. And not by adding new campuses. This is just the original 11. But we are now about to launch our new goals.

Chief Change Officer
#127 From Rivals to Allies: Dr. Bridget Burns’ Mission to Transform Higher Ed — Part Two

But now I will round the bases that it's been 10 years, that 68,000 data point you mentioned, we're now at 150,000 on that goal. That was the goal that President Obama announced of ours that was by 2025 and we've already hit 150,000. And not by adding new campuses. This is just the original 11. But we are now about to launch our new goals.