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Bridget Burns

👤 Speaker
778 total appearances

Appearances Over Time

Podcast Appearances

Chief Change Officer
#126 From Rivals to Allies: Dr. Bridget Burns’ Mission to Transform Higher Ed — Part One

They don't even get a chance to consider it because all they do is hear, I'm going to change your life. I'm going to change your daily experience. And I respect you so little. I haven't even given you a chance to be part of the process or to offer input.

Chief Change Officer
#126 From Rivals to Allies: Dr. Bridget Burns’ Mission to Transform Higher Ed — Part One

They don't even get a chance to consider it because all they do is hear, I'm going to change your life. I'm going to change your daily experience. And I respect you so little. I haven't even given you a chance to be part of the process or to offer input.

Chief Change Officer
#126 From Rivals to Allies: Dr. Bridget Burns’ Mission to Transform Higher Ed — Part One

And then we also, what I find is, because that's a regular experience, it's often like physical moving offices is like the worst cases and every leader will tell you about the worst. But I could talk to you about consolidating data or getting, switching advising from being decentralized to centralized.

Chief Change Officer
#126 From Rivals to Allies: Dr. Bridget Burns’ Mission to Transform Higher Ed — Part One

And then we also, what I find is, because that's a regular experience, it's often like physical moving offices is like the worst cases and every leader will tell you about the worst. But I could talk to you about consolidating data or getting, switching advising from being decentralized to centralized.

Chief Change Officer
#126 From Rivals to Allies: Dr. Bridget Burns’ Mission to Transform Higher Ed — Part One

Now you're telling me that I'm going to have a different boss, that what I'm responsible for completely is changing, that the students I serve are changing. You're not going to even ask me for input or like I get no buy-in on this process. I get no even, I don't even get a chance to touch it. And my daily experience every day from nine to five or whatever is going to change.

Chief Change Officer
#126 From Rivals to Allies: Dr. Bridget Burns’ Mission to Transform Higher Ed — Part One

Now you're telling me that I'm going to have a different boss, that what I'm responsible for completely is changing, that the students I serve are changing. You're not going to even ask me for input or like I get no buy-in on this process. I get no even, I don't even get a chance to touch it. And my daily experience every day from nine to five or whatever is going to change.

Chief Change Officer
#126 From Rivals to Allies: Dr. Bridget Burns’ Mission to Transform Higher Ed — Part One

And you're surprised that I am disappointed or that I might be a little bit grumpy because We just never consider the possibility that people do not, anyone who says they like change is a liar. You only like the change that was your idea and that you actually agree with. And that is usually a change that's your idea, right?

Chief Change Officer
#126 From Rivals to Allies: Dr. Bridget Burns’ Mission to Transform Higher Ed — Part One

And you're surprised that I am disappointed or that I might be a little bit grumpy because We just never consider the possibility that people do not, anyone who says they like change is a liar. You only like the change that was your idea and that you actually agree with. And that is usually a change that's your idea, right?

Chief Change Officer
#126 From Rivals to Allies: Dr. Bridget Burns’ Mission to Transform Higher Ed — Part One

But if you told me, like, I came into my office today and you had moved my furniture in my office around. Listen, it might be a better blow and layout, but the fact that change happened, that I wasn't, like, you didn't give me a second to turn the water temperature up slowly so that I could acclimate to it or that I couldn't offer input.

Chief Change Officer
#126 From Rivals to Allies: Dr. Bridget Burns’ Mission to Transform Higher Ed — Part One

But if you told me, like, I came into my office today and you had moved my furniture in my office around. Listen, it might be a better blow and layout, but the fact that change happened, that I wasn't, like, you didn't give me a second to turn the water temperature up slowly so that I could acclimate to it or that I couldn't offer input.

Chief Change Officer
#126 From Rivals to Allies: Dr. Bridget Burns’ Mission to Transform Higher Ed — Part One

We just jump over these very basic things and that change is discomfort. It is shifting things around and... We glamorize innovation as though it's literally lasers and rainbows. And the truth is innovation is messy. I've never seen an example where innovation, we're starting something new, that you don't, the time, it doesn't take longer. It's more difficult. You run into unexpected hurdles.

Chief Change Officer
#126 From Rivals to Allies: Dr. Bridget Burns’ Mission to Transform Higher Ed — Part One

We just jump over these very basic things and that change is discomfort. It is shifting things around and... We glamorize innovation as though it's literally lasers and rainbows. And the truth is innovation is messy. I've never seen an example where innovation, we're starting something new, that you don't, the time, it doesn't take longer. It's more difficult. You run into unexpected hurdles.

Chief Change Officer
#126 From Rivals to Allies: Dr. Bridget Burns’ Mission to Transform Higher Ed — Part One

So it's bumpy. It's not smooth. It's not predictable. You can't plan your day. You can't plan. You don't know when you're gonna pick your kids up. You don't know when you're gonna do all these human things. It's the human stuff that gets in the way because these are human beings.

Chief Change Officer
#126 From Rivals to Allies: Dr. Bridget Burns’ Mission to Transform Higher Ed — Part One

So it's bumpy. It's not smooth. It's not predictable. You can't plan your day. You can't plan. You don't know when you're gonna pick your kids up. You don't know when you're gonna do all these human things. It's the human stuff that gets in the way because these are human beings.

Chief Change Officer
#126 From Rivals to Allies: Dr. Bridget Burns’ Mission to Transform Higher Ed — Part One

And I just think that too often leaders, we don't have that genuine empathy to think about that for a second, to know that at the end of the day, like if you're trying to do something where humans are involved, The very basic understanding about human beings is that they are adverse to pain. They don't like pain. They don't. And they like pleasure. They like things that feel good.

Chief Change Officer
#126 From Rivals to Allies: Dr. Bridget Burns’ Mission to Transform Higher Ed — Part One

And I just think that too often leaders, we don't have that genuine empathy to think about that for a second, to know that at the end of the day, like if you're trying to do something where humans are involved, The very basic understanding about human beings is that they are adverse to pain. They don't like pain. They don't. And they like pleasure. They like things that feel good.

Chief Change Officer
#126 From Rivals to Allies: Dr. Bridget Burns’ Mission to Transform Higher Ed — Part One

And what constitutes pain for me is probably different than you. But generally, all you got to do is be a little curious to try and figure out the things I value, the things I don't. The things that constitute pleasure for me are maybe I'm extroverted and I like to talk to people. Maybe I'm introverted and that sounds terrible if you're offering to give me a speech opportunity.

Chief Change Officer
#126 From Rivals to Allies: Dr. Bridget Burns’ Mission to Transform Higher Ed — Part One

And what constitutes pain for me is probably different than you. But generally, all you got to do is be a little curious to try and figure out the things I value, the things I don't. The things that constitute pleasure for me are maybe I'm extroverted and I like to talk to people. Maybe I'm introverted and that sounds terrible if you're offering to give me a speech opportunity.

Chief Change Officer
#126 From Rivals to Allies: Dr. Bridget Burns’ Mission to Transform Higher Ed — Part One

There are ways, though, if leaders will just care about the people that they are trying to lead and And, again, empathy is the first step of design. If you'll just learn about these people, you can structure an experience that feels good, that actually meets their needs.

Chief Change Officer
#126 From Rivals to Allies: Dr. Bridget Burns’ Mission to Transform Higher Ed — Part One

There are ways, though, if leaders will just care about the people that they are trying to lead and And, again, empathy is the first step of design. If you'll just learn about these people, you can structure an experience that feels good, that actually meets their needs.