Brigham Buhler

The Sacklers in the 60s, I think, and 70s began to promote Valium for women who had headaches. And they tried to target housewives.

Oh, it's an opioid. So it's addictive. It's abusive. You become dependent on it. Mood swings.

Oh, it's an opioid. So it's addictive. It's abusive. You become dependent on it. Mood swings.

Oh, it's an opioid. So it's addictive. It's abusive. You become dependent on it. Mood swings.

I think that was one that they called mom. I can't remember. They were saying, don't just take a martini, pop a Valium. And I think it's the one that they called mama's little helper.

I think that was one that they called mom. I can't remember. They were saying, don't just take a martini, pop a Valium. And I think it's the one that they called mama's little helper.

I think that was one that they called mom. I can't remember. They were saying, don't just take a martini, pop a Valium. And I think it's the one that they called mama's little helper.

Yeah, it was marketed towards housewives that were stressed and anxious and overwhelmed, you know, and then they marketed to husbands about and this is the 60s and 70s. But it's like if your wife's on edge, tell her to pop a volume. And they created and perpetuated a crisis where Congress had to step in and go after the Sackler family to shut down this volume crisis.

Yeah, it was marketed towards housewives that were stressed and anxious and overwhelmed, you know, and then they marketed to husbands about and this is the 60s and 70s. But it's like if your wife's on edge, tell her to pop a volume. And they created and perpetuated a crisis where Congress had to step in and go after the Sackler family to shut down this volume crisis.

Yeah, it was marketed towards housewives that were stressed and anxious and overwhelmed, you know, and then they marketed to husbands about and this is the 60s and 70s. But it's like if your wife's on edge, tell her to pop a volume. And they created and perpetuated a crisis where Congress had to step in and go after the Sackler family to shut down this volume crisis.

Yeah, yeah. They had created a crisis already once.

Yeah, yeah. They had created a crisis already once.

Yeah, yeah. They had created a crisis already once.

Yeah.

Yeah.

Yeah.

So. Again, and I try to portray it. It's not that reps are all good or bad. Humanity's a duality, right? We all have good or bad. But show me the incentives and I'll show you the outcomes. If everything becomes about quarterly earnings, quarterly profits, commission plans, hitting your incentives, hitting your milestones, you create this ultra competitive environment.

So. Again, and I try to portray it. It's not that reps are all good or bad. Humanity's a duality, right? We all have good or bad. But show me the incentives and I'll show you the outcomes. If everything becomes about quarterly earnings, quarterly profits, commission plans, hitting your incentives, hitting your milestones, you create this ultra competitive environment.

So. Again, and I try to portray it. It's not that reps are all good or bad. Humanity's a duality, right? We all have good or bad. But show me the incentives and I'll show you the outcomes. If everything becomes about quarterly earnings, quarterly profits, commission plans, hitting your incentives, hitting your milestones, you create this ultra competitive environment.

And then you hire a bunch of type A, young, hungry kids. You train them up, you put them into a marketplace and you say, go produce results. And then all of their incentives are not based on patient outcomes. It's based on pushing more drug and product into the marketplace. And so the company's based off that. The quarterly earnings are based off that. The hospital system's based off that.