Brigham Dickinson

speaker
130 appearances 1 recordings 1 series first heard Jun 2025 last heard Jun 2025

Brigham Dickinson’s voice in public audio — every appearance, attributed to the second.

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And I would say that's the difference between us and any other training company that's out there. Other companies provide training and then they leave. We don't tell you what to do. We do that initial training for you, and then we start coaching them and holding them accountable for you. We just know business owners have time to do it themselves.
Not even the managers have time to do it themselves, right? We go in, we do that specific part for them, holding their team accountable, getting the results that you need to get. And I think that's...
So between the spotlight with all the technology coming out, showing people what's happening inside your call center, plus the solution that we bring to the table, ongoing one-on-one coaching accountability is what sets us apart.
It depends on where your call coefficient is at. So if you're below 60, you're going to see an immediate difference. Yeah. Immediate. It's easy for us to get up to 70. Yeah. 85, we could absolutely do that in 60, 90 days. Sure. Above 90, we need some time. We need some time. Six months, year. And to do it consistently, I mean, again, we have our own call center that books at 93% of their calls.
Yeah. So we know how to do it. We do it ourselves. We're not going to teach you to do something we don't do ourselves.
And it just takes time. It takes time to do it. It just depends on where you're at, where your call conversion is currently at.
You know, this is a saying at Power Sling Pros that I wish I could change. And the saying is, is everybody comes back, right? We, we have, we've had some companies come back to us four times. Yep. That's silly, right? It takes you four go-arounds to realize that this is something that you should always do. And it's because you don't have time to do it yourself.
One of our good clients, Chad Simpson at Simpson Salute, he used us in 2017. I know this because he just sent me a picture of the first brochure that he got from PowerSelling Pros. He said, this is when I first signed up. And then of course, when he got his call center where it needed to be, he let us go. Well, then three years later, he calls us up and he says, hey, I need to train my team. Cool.
Who's still there that we were working with before? None of them.
Exactly. Wow. Exactly. So here's the thing. If you want them to stay longer, you pay them based on their performance and you give them training. You give them ongoing one-on-one attention over time. So you give them the incentive, number one. And number two, you give them tons and tons of coaching and training. If you don't have time to do it, get us to do it for you.
We're not going to tell you to do one more thing. Let us take this off your plate. Right. Let us do it for you. Yeah, everybody comes back. Everybody comes back. Sadly, they should never have left.
Yeah. So look, as good as 2021 was for the home service industry, it was tough for us. I mean, we probably had 25 companies that year sign up with PE groups and say, man, you've been great, Power Selling Pros. You've been fantastic. You got us where we are. But we've got to let you go because the PE group is trying to cut costs.
So to see that come around even then, even them come back, Tommy, it's gratifying. I mean, it's cool. Oh, it is. Yeah. And what's happening is the owners who are now managers in most cases are saying, hey, they finally allowed me to get you back on board. Let's go. Let's get it going. Hey, I want to have you keynote at our speaking event, our PE speaking event.
Hey, we're going to do this and that. We're going to make it really easy for each of our managers to do it, and we'll co-op it. That's great. So it's awesome. It's great. It just took a little while for them to come around.
100%.
They have a whole lot more awareness of what's going on inside the call center and that it needs to change.
It's funny that you bring that up because Ryan and I have been talking at Chirp. He's got a ton of clients that use it, but they don't have time to call those customers back. And so we've approached them and said, hey, we've got a call center. Let us call them back. Let us book those calls. And he's like, holy cow, that's amazing.
So I don't even know if I should let that cat out of the bag, but that's definitely something that we're working on. Tom Howard came to me six months ago and he said, hey, we have this amazing second chance lead opportunity at Service Titan that we're offering now. Nobody's taking advantage of it. And I said, I'll tell you why, Tom.
It's because nobody has time to call those customers back, even if they sign up for the service. Get us... To call that customer back, we'll go right on to your CRM. We'll book it for you. And that way you can take advantage of that type of technology. So basically finishing the loop here, right? Chirp can only do so much, right? They'll deliver the lead to you, but you've still got to call them.
You've got to book it. Same thing's true with the second chance leads at Service Titan. And of course, that wasn't the only thing Tom talked to me about six months ago, but we can talk about that in a second.
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