Brigham Dickinson

I would challenge those who are saying, hey, it's not as good as it used to be, compared to what? Compared to 2021? Yeah, when it was the heyday. Exactly. Even the technicians got secondhand bagels because all the comfort advisors were rolling in it, right? They were the money men. Well, it was because it was easy.

I would challenge those who are saying, hey, it's not as good as it used to be, compared to what? Compared to 2021? Yeah, when it was the heyday. Exactly. Even the technicians got secondhand bagels because all the comfort advisors were rolling in it, right? They were the money men. Well, it was because it was easy.

But if we have a strong strategy now, say, for example, if we have a group of technicians that are turning over more leads than they currently are right now, if they're talking about more products than just the specific part that's broken, I mean, there's a ton of opportunity there. In my mind, there's another blind spot with the technician.

But if we have a strong strategy now, say, for example, if we have a group of technicians that are turning over more leads than they currently are right now, if they're talking about more products than just the specific part that's broken, I mean, there's a ton of opportunity there. In my mind, there's another blind spot with the technician.

But if they're rolling, if they're setting things up in a way for comfort advisors, chances are you can have just as good a year this summer, if not better. I've only seen this over the last 60 days when I've been in companies like Woodfin and Simpson Salute, where they're turning to their technicians left and right to set up those leads properly so the comfort advisor stays more than busy.

But if they're rolling, if they're setting things up in a way for comfort advisors, chances are you can have just as good a year this summer, if not better. I've only seen this over the last 60 days when I've been in companies like Woodfin and Simpson Salute, where they're turning to their technicians left and right to set up those leads properly so the comfort advisor stays more than busy.

They're doing the same thing with their comfort advisors. 14 comfort advisors. I'll tell you another company that had 14 comfort advisors. They cut it down to seven. The reason why they did that is because half of them were about average and the other seven were above average. And so they thought, you know what? Let's give all of our leads to the above average comfort advisors. Yeah. It was scary.

They're doing the same thing with their comfort advisors. 14 comfort advisors. I'll tell you another company that had 14 comfort advisors. They cut it down to seven. The reason why they did that is because half of them were about average and the other seven were above average. And so they thought, you know what? Let's give all of our leads to the above average comfort advisors. Yeah. It was scary.

It was shaky for everybody involved. But by the time I got there – We were able to focus in on the fact that you guys, you made it, you stayed, you're here. Let's do something with this opportunity. Essentially, it's a way for you to make more money right now. Let's go. So there's a lot of ways to approach this and have an awesome summer regardless.

It was shaky for everybody involved. But by the time I got there – We were able to focus in on the fact that you guys, you made it, you stayed, you're here. Let's do something with this opportunity. Essentially, it's a way for you to make more money right now. Let's go. So there's a lot of ways to approach this and have an awesome summer regardless.

Yeah. Look, they may be comfortable with the way that they do it, but if they can get a little bit more uncomfortable with the way they do it inside the customer's home – because here's what a technician generally does, a typical technician. They'll go into a home, and they'll just look at the situation. They'll fix the immediate problem, and they'll leave.

Yeah. Look, they may be comfortable with the way that they do it, but if they can get a little bit more uncomfortable with the way they do it inside the customer's home – because here's what a technician generally does, a typical technician. They'll go into a home, and they'll just look at the situation. They'll fix the immediate problem, and they'll leave.

Now, let me tell you the problem I have with this. I once called an appliance company, and my fridge outside wasn't working. He comes. He fixes whatever was wrong with it. He leaves. Well, a month later, the fridge doesn't work again. So what am I thinking? Oh, dude, you didn't do your job. Right. Now, when I called them, they said, oh. You called for this.

Now, let me tell you the problem I have with this. I once called an appliance company, and my fridge outside wasn't working. He comes. He fixes whatever was wrong with it. He leaves. Well, a month later, the fridge doesn't work again. So what am I thinking? Oh, dude, you didn't do your job. Right. Now, when I called them, they said, oh. You called for this.

It sounds like you've got something else going on, so we're still going to have to charge you another dispatch fee. Okay, fine. Great. I got to pay another dispatch fee. Guy comes out. He fixes that different part. In the back of my head, I'm going, dude, he probably could have looked at the entire fridge, maybe even told me to replace it.

It sounds like you've got something else going on, so we're still going to have to charge you another dispatch fee. Okay, fine. Great. I got to pay another dispatch fee. Guy comes out. He fixes that different part. In the back of my head, I'm going, dude, he probably could have looked at the entire fridge, maybe even told me to replace it.

In the back of my head, I'm going, why don't appliance companies offer to replace? Why don't they start selling Sub-Zero and Wolf? Why not? Yeah. Well, in the heating coin industry, we can do that. We can offer to replace it. We can offer to fix it, so on and so forth.

In the back of my head, I'm going, why don't appliance companies offer to replace? Why don't they start selling Sub-Zero and Wolf? Why not? Yeah. Well, in the heating coin industry, we can do that. We can offer to replace it. We can offer to fix it, so on and so forth.

So, look, if we can teach technicians like we teach CSRs to just communicate a little bit better inside the customer's home, they're going to be a whole lot more successful. They're going to make more money. So, you know, perhaps the goal is to help them become comfortable being uncomfortable.

So, look, if we can teach technicians like we teach CSRs to just communicate a little bit better inside the customer's home, they're going to be a whole lot more successful. They're going to make more money. So, you know, perhaps the goal is to help them become comfortable being uncomfortable.