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Brigham Dickinson

👤 Person
260 total appearances

Appearances Over Time

Podcast Appearances

The Home Service Expert Podcast
Navigating the Balance of AI and Human Interaction in Business with Brigham Dickinson

So with all this technology coming out, it'd be smart if you were to come out with technician coaching as well. So we've been working on that ever since.

The Home Service Expert Podcast
Navigating the Balance of AI and Human Interaction in Business with Brigham Dickinson

So with all this technology coming out, it'd be smart if you were to come out with technician coaching as well. So we've been working on that ever since.

The Home Service Expert Podcast
Navigating the Balance of AI and Human Interaction in Business with Brigham Dickinson

Yeah, so I've been doing a ton of ride-alongs with techs over the last three years. But with this technology coming out, I mean, I have a ton of clients that say, hey, Brigham, you've done a phenomenal job teaching soft skills for my CSRs, dispatchers, and lead coordinators. I would love if you could do the same for our techs.

The Home Service Expert Podcast
Navigating the Balance of AI and Human Interaction in Business with Brigham Dickinson

Yeah, so I've been doing a ton of ride-alongs with techs over the last three years. But with this technology coming out, I mean, I have a ton of clients that say, hey, Brigham, you've done a phenomenal job teaching soft skills for my CSRs, dispatchers, and lead coordinators. I would love if you could do the same for our techs.

The Home Service Expert Podcast
Navigating the Balance of AI and Human Interaction in Business with Brigham Dickinson

The only problem has been is that we can't hold technicians accountable with their own performance like we have been able to do for the last 16 years with CSRs, dispatchers, and lead coordinators up until recently, right? So now that we've got all this amazing technology that's coming out,

The Home Service Expert Podcast
Navigating the Balance of AI and Human Interaction in Business with Brigham Dickinson

The only problem has been is that we can't hold technicians accountable with their own performance like we have been able to do for the last 16 years with CSRs, dispatchers, and lead coordinators up until recently, right? So now that we've got all this amazing technology that's coming out,

The Home Service Expert Podcast
Navigating the Balance of AI and Human Interaction in Business with Brigham Dickinson

I'm really paying attention to what's going on inside the customer's home while my team is taking care of, you know, exactly. And there is a ton of opportunity with technicians, right? If you're training just the comfort advisors, that's great. You might see a 10% bump in sales, maybe even a 20% bump. But if you want to see real gains, you basically – have a gold mind with your technicians.

The Home Service Expert Podcast
Navigating the Balance of AI and Human Interaction in Business with Brigham Dickinson

I'm really paying attention to what's going on inside the customer's home while my team is taking care of, you know, exactly. And there is a ton of opportunity with technicians, right? If you're training just the comfort advisors, that's great. You might see a 10% bump in sales, maybe even a 20% bump. But if you want to see real gains, you basically – have a gold mind with your technicians.

The Home Service Expert Podcast
Navigating the Balance of AI and Human Interaction in Business with Brigham Dickinson

All they need to do is learn how to communicate with their customer and give them all their options. Instead of, hey, I'm just going to fix this part and leave and I'll see you in a month, right? Because all the other parts are going to fail as well. Look, if it's outside of warranty, you should be telling them all of their, you should be giving them all of their options.

The Home Service Expert Podcast
Navigating the Balance of AI and Human Interaction in Business with Brigham Dickinson

All they need to do is learn how to communicate with their customer and give them all their options. Instead of, hey, I'm just going to fix this part and leave and I'll see you in a month, right? Because all the other parts are going to fail as well. Look, if it's outside of warranty, you should be telling them all of their, you should be giving them all of their options.

The Home Service Expert Podcast
Navigating the Balance of AI and Human Interaction in Business with Brigham Dickinson

And it comes down to just a little bit better soft skills, a little bit more courage, and explaining all of their options, maybe even having a comfort advisor come while you're there. Hey, you know what? Let me get him on speaker. And I started doing this with technicians, and it works amazingly well, where I just get them on – I get the comfort advisor on speaker.

The Home Service Expert Podcast
Navigating the Balance of AI and Human Interaction in Business with Brigham Dickinson

And it comes down to just a little bit better soft skills, a little bit more courage, and explaining all of their options, maybe even having a comfort advisor come while you're there. Hey, you know what? Let me get him on speaker. And I started doing this with technicians, and it works amazingly well, where I just get them on – I get the comfort advisor on speaker.

The Home Service Expert Podcast
Navigating the Balance of AI and Human Interaction in Business with Brigham Dickinson

I let the homeowner and the comfort advisor talk while I'm there. There might be some times where I put the phone on mute and I say, hey, that's a good idea. Why don't we go ahead and do that? Now, I've gotten to the point where I'm a trusted advisor. They think I'm the tech, right, as I'm sitting there with the other technician.

The Home Service Expert Podcast
Navigating the Balance of AI and Human Interaction in Business with Brigham Dickinson

I let the homeowner and the comfort advisor talk while I'm there. There might be some times where I put the phone on mute and I say, hey, that's a good idea. Why don't we go ahead and do that? Now, I've gotten to the point where I'm a trusted advisor. They think I'm the tech, right, as I'm sitting there with the other technician.

The Home Service Expert Podcast
Navigating the Balance of AI and Human Interaction in Business with Brigham Dickinson

Yeah.

The Home Service Expert Podcast
Navigating the Balance of AI and Human Interaction in Business with Brigham Dickinson

Yeah.

The Home Service Expert Podcast
Navigating the Balance of AI and Human Interaction in Business with Brigham Dickinson

They're not doing that.

The Home Service Expert Podcast
Navigating the Balance of AI and Human Interaction in Business with Brigham Dickinson

They're not doing that.

The Home Service Expert Podcast
Navigating the Balance of AI and Human Interaction in Business with Brigham Dickinson

Okay. So one of the main things I've been doing – is approaching it from that direction. Because the thing is, it is not good customer service for you to fix one part, leave, and then come back in a month. That ruins trust. That ruins credibility. Now, you may know everything that's going on inside that system. The customer doesn't.

The Home Service Expert Podcast
Navigating the Balance of AI and Human Interaction in Business with Brigham Dickinson

Okay. So one of the main things I've been doing – is approaching it from that direction. Because the thing is, it is not good customer service for you to fix one part, leave, and then come back in a month. That ruins trust. That ruins credibility. Now, you may know everything that's going on inside that system. The customer doesn't.