Britt Buchanan

Well, thank you. I'm Britt Buchanan. I'm the VP of Sales at Earth Optics. I've been with Earth Optics for coming up on three years now. And I've worked in the agriculture industry for a good 12, 13 years, predominantly in technical sales. So first time at Farm Progress, though.

Well, thank you. I'm Britt Buchanan. I'm the VP of Sales at Earth Optics. I've been with Earth Optics for coming up on three years now. And I've worked in the agriculture industry for a good 12, 13 years, predominantly in technical sales. So first time at Farm Progress, though.

Well, thank you. I'm Britt Buchanan. I'm the VP of Sales at Earth Optics. I've been with Earth Optics for coming up on three years now. And I've worked in the agriculture industry for a good 12, 13 years, predominantly in technical sales. So first time at Farm Progress, though.

So we started our partnership this past spring, spring 2024, and this fall that partnership's grown. We're doing an increasing amount of work together very quickly because there is some great synergy between our offerings.

So we started our partnership this past spring, spring 2024, and this fall that partnership's grown. We're doing an increasing amount of work together very quickly because there is some great synergy between our offerings.

So we started our partnership this past spring, spring 2024, and this fall that partnership's grown. We're doing an increasing amount of work together very quickly because there is some great synergy between our offerings.

So the cool thing about the combined offering is that part of the expense of getting these data insights is actually the visit to the field where you collect the soil. And so Earth Optics on the agronomy focus has two data layer components to bring to the table here. One is till mapper. So we're mapping compaction inch by inch across the field. We're using both sensors.

So the cool thing about the combined offering is that part of the expense of getting these data insights is actually the visit to the field where you collect the soil. And so Earth Optics on the agronomy focus has two data layer components to bring to the table here. One is till mapper. So we're mapping compaction inch by inch across the field. We're using both sensors.

So the cool thing about the combined offering is that part of the expense of getting these data insights is actually the visit to the field where you collect the soil. And so Earth Optics on the agronomy focus has two data layer components to bring to the table here. One is till mapper. So we're mapping compaction inch by inch across the field. We're using both sensors.

So we use two sensors, electromagnetic induction and ground penetrating radar. We combine that with a ground truth measurement. For till mapper, the ground truth measurement is a DCP, digital cone penetrometer reading, that measures pounds per square inch in the soil for the top 18 inches.

So we use two sensors, electromagnetic induction and ground penetrating radar. We combine that with a ground truth measurement. For till mapper, the ground truth measurement is a DCP, digital cone penetrometer reading, that measures pounds per square inch in the soil for the top 18 inches.

So we use two sensors, electromagnetic induction and ground penetrating radar. We combine that with a ground truth measurement. For till mapper, the ground truth measurement is a DCP, digital cone penetrometer reading, that measures pounds per square inch in the soil for the top 18 inches.

So that results in a map that shows you not just where do I have compaction in my field, but at what depth is it an issue.

So that results in a map that shows you not just where do I have compaction in my field, but at what depth is it an issue.

So that results in a map that shows you not just where do I have compaction in my field, but at what depth is it an issue.

That's right. And I think we might need all our time here today because we're talking about agronomy out of the gate here, but earth optics bread and butter is really in the carbon space today in terms of leveraging our direct service arm in soil sampling activities. So we'll talk about that too. There's a conversation on the carbon front, but you're right. There's

That's right. And I think we might need all our time here today because we're talking about agronomy out of the gate here, but earth optics bread and butter is really in the carbon space today in terms of leveraging our direct service arm in soil sampling activities. So we'll talk about that too. There's a conversation on the carbon front, but you're right. There's

That's right. And I think we might need all our time here today because we're talking about agronomy out of the gate here, but earth optics bread and butter is really in the carbon space today in terms of leveraging our direct service arm in soil sampling activities. So we'll talk about that too. There's a conversation on the carbon front, but you're right. There's

a major synergy between till mapper and what results in a tool that we call variable depth tillage.

a major synergy between till mapper and what results in a tool that we call variable depth tillage.