Britt Buchanan

There's economic sustainability, economic, ecological, and cultural or social. And all of our products hit on all three of those pillars. So if we talk about till mappers specifically, the economic benefit, if you don't till an acre, you're saving $20, $30 in diesel fuel alone. You're also saving time of labor. You're saving wear and tear on equipment.

There's economic sustainability, economic, ecological, and cultural or social. And all of our products hit on all three of those pillars. So if we talk about till mappers specifically, the economic benefit, if you don't till an acre, you're saving $20, $30 in diesel fuel alone. You're also saving time of labor. You're saving wear and tear on equipment.

There's a major return on investment economically. Socially, there's a factor because folks have a shorter and shorter window to address tillage in the fall. And so you can't get over every field in many operations. So this gives you a tool to help you prioritize and pick and choose which fields are most important.

There's a major return on investment economically. Socially, there's a factor because folks have a shorter and shorter window to address tillage in the fall. And so you can't get over every field in many operations. So this gives you a tool to help you prioritize and pick and choose which fields are most important.

There's a major return on investment economically. Socially, there's a factor because folks have a shorter and shorter window to address tillage in the fall. And so you can't get over every field in many operations. So this gives you a tool to help you prioritize and pick and choose which fields are most important.

On the hour meter. That's huge. And then agronomically, if you do not disturb soil that doesn't need to be disturbed, there's a huge agronomic benefit there as well.

On the hour meter. That's huge. And then agronomically, if you do not disturb soil that doesn't need to be disturbed, there's a huge agronomic benefit there as well.

On the hour meter. That's huge. And then agronomically, if you do not disturb soil that doesn't need to be disturbed, there's a huge agronomic benefit there as well.

You're right. Spot on.

You're right. Spot on.

You're right. Spot on.

I think one thing we didn't cover on the agronomy front is with 360 Pro, as Mike mentioned, you're getting that biology insight, but you're also getting nutrients. So industry standard, nationwide, a little bit variable by region is about a two and a half acre grid. That means that on a hundred acre field, you're getting about 40 samples.

I think one thing we didn't cover on the agronomy front is with 360 Pro, as Mike mentioned, you're getting that biology insight, but you're also getting nutrients. So industry standard, nationwide, a little bit variable by region is about a two and a half acre grid. That means that on a hundred acre field, you're getting about 40 samples.

I think one thing we didn't cover on the agronomy front is with 360 Pro, as Mike mentioned, you're getting that biology insight, but you're also getting nutrients. So industry standard, nationwide, a little bit variable by region is about a two and a half acre grid. That means that on a hundred acre field, you're getting about 40 samples.

You're taking 40 smaller averages to get insight to variability on the field. Going back to actionable insight, our approach is different. That sensor reading shows you the variability and you need far fewer soil samples to go to the lab to get more precision and a better look at the variability and the levels of all your macronutrients, micronutrients, pH, cation exchange capacity in the field.

You're taking 40 smaller averages to get insight to variability on the field. Going back to actionable insight, our approach is different. That sensor reading shows you the variability and you need far fewer soil samples to go to the lab to get more precision and a better look at the variability and the levels of all your macronutrients, micronutrients, pH, cation exchange capacity in the field.

You're taking 40 smaller averages to get insight to variability on the field. Going back to actionable insight, our approach is different. That sensor reading shows you the variability and you need far fewer soil samples to go to the lab to get more precision and a better look at the variability and the levels of all your macronutrients, micronutrients, pH, cation exchange capacity in the field.

It kind of looks like a parallel rod or stick and that's the EMI or electromagnetic induction sensor and then the ground penetrating radar sensor is basically a box.

It kind of looks like a parallel rod or stick and that's the EMI or electromagnetic induction sensor and then the ground penetrating radar sensor is basically a box.

It kind of looks like a parallel rod or stick and that's the EMI or electromagnetic induction sensor and then the ground penetrating radar sensor is basically a box.