Brittany Luce

Like for the employer, it's like if people are constantly ideating on how to do things better or, you know, extract more value, you know, you're going to get to innovation that much quicker.

And I've definitely experienced that firsthand working here.

In a startup environment for four and a half years, for the employee, it sounds like it's not just like a way of working that can serve you within the company, but also a way of thinking that can serve you if you lose your job.

Yeah.

Whatever it is, if you're already like two steps ahead as far as constantly strategizing for yourself as, I guess, a company of one, the day the ax finally falls on you, you'll be able to move forward.

creativity shows up so much in your book.

There's this idea that like entrepreneurial work, whether you work for a company or not, entrepreneurial work is by nature creative work.

And it's like a part of becoming your best self or self-actualizing, which also comes up in the book a lot.

But there's this idea very present that humans have a desire and workers have a desire to be creative with their work.

And that without necessarily changing the work that people are expected to do, you're changing the way that they think about it, which is making them feel like it's this much more creative, collaborative experience.

Which I'll say, as someone who has to work for a living, I actually do work in a creative job.

But I also have worked in workplaces where there was no creativity to be found.

And that entrepreneurial...

kind of idea of like, we're bringing our best creative juices to the spreadsheet.

You know what I mean?

Exactly.

It can feel very forced.

I also want to touch on something that you get into that comes up multiple times in the book.

The idea that if the employees see themselves as bosses or being like their bosses, then they might not feel like they need to unionize as workers.

That seems like a pretty big benefit for a boss.