Brittany Luce

I want to talk about a specific turning point where you write that the idea of what creates value for a company shifts from creating products to producing innovation.

You put this around the 80s and 90s when you posit that companies largely start looking for employees who innovate or think entrepreneurially, as we were discussing earlier.

At the same time, you write about the workforce becoming more precarious for workers.

Can you say more about how these two things converged?

As I've said, I feel like the grind set or the entrepreneurial work ethic has been something that I personally have felt that I could not escape or survive without.

In some ways, truthfully, I'm not going to say it's always been the healthiest, but having an entrepreneurial work ethic has really benefited me a lot.

So I think that there are a lot of people who might be listening to this and thinking like, what?

well, I can't really get around this, or there are aspects of this that have worked for me.

But I wonder, how does the promise of making your own job fall short?

You know, I feel like to that point, we've reached kind of like late stage entrepreneurialism.

Like the whole rise and grind mentality is, you know, it's still very salient.

And the economic conditions are not great.

You know, making our own jobs.

I don't know if it's really paying dividends for everyone.

Yeah.

Okay.

So you're feeling me.

You're feeling me.

So I'm wondering, though, why are we as a culture still so invested in it?

We get this idea that entrepreneurialism won't just save our careers, but it will save ourselves.