Brittany Luce

The musical lineage is different.

And a lot of that is rooted in segregation.

Coming up.

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The Novelizers Podcast

So CCLI is basically licensing their music to different churches, which is used way more in white churches than black churches.

And the money behind the CCM machine is basically shaping the culture of contemporary Christianity and thus the entire musical ecosystem.

I know that a big part of that has been megachurches and how megachurches kind of play into all of this.

I'm thinking of, you know, churches like Bethel or Hillsong.

I've been to a Hillsong service here in New York.

And something that was apparent in the space, you know, where this is like a theater space in New York, and it's not your traditional church and people are dressed casually.

And the pastor was wearing...

leather pants on Mother's Day.

It was so stylized and very contemporary, but it was clear from being in the environment that the music was meant to be a big draw.

And so I wonder, how do these big mega churches like Hillsong or Bethel play into the economy of this worship music?

There's a big economy around this.

Oh, so you can recreate the studio experience in your church.

100%.

That's interesting.

Wait, so talk to me about the CCM machine, like how the music kind of feeds the growth of these churches, but also how like the huge resources that these churches now have kind of allowed for this big growth spurt in CCM.