Brooke Roberts

But more recently, in the last year or two, you've gone into this recycled nylon.

Can you tell us why that came about?

growing it from an idea in Dunedin to now having stores across Aotearoa.

You're also in Australia often and a really strong online presence too, even being in New York too.

So tell us about how you've intentionally gone from, I love designing and making, the entrepreneurial spirit to now I'm a fully fledged businesswoman with, you know, a team and I'm running this internationally.

Like how have you scaled yourself and thought about growing

you know, learning more in the business world over the last 10 years?

Yeah.

I really like how all of those things that seem really unscalable at the start really do compound and that it does take time.

You know, I think some people

think Sharesies is, you know, it's just all of a sudden happened.

We've got a million users, but it's been like nine and a bit years, you know, and talking about growth, you've made a really big call in the last year or so around how you grow Yume.

So you have bootstrapped this yourself, you know, for about nine years of creating Yume and then you decided to take on some capital.

Can you tell us a bit about what made you decide to bring on an investor, how that's going for you and

Any lessons learned?

It really is like making sure you get those people that are on board who are just so aligned with where you're going and really want to back you.

So what I know about you is when you've got an idea, you're relentlessly focused on making it come to life.

But at a standard that is like second to none, you think deeply through all the details of anything that you create, the experience from another person's point of view.

You've got an incredible design mind along with your business mind.

And you're very civically driven, like if that is a word.