Brooke Rollins

You know, criminal justice reform, deregulation, tax cuts. I mean, whatever, all of the great things you've done, that's sort of, can you come just talk to me about how you did it? And so I flew up to D.C. and flew up again and flew up again. And he started saying, we really need you in the White House. We want you to build something very similar to what you built in Texas, a

You know, criminal justice reform, deregulation, tax cuts. I mean, whatever, all of the great things you've done, that's sort of, can you come just talk to me about how you did it? And so I flew up to D.C. and flew up again and flew up again. And he started saying, we really need you in the White House. We want you to build something very similar to what you built in Texas, a

this relentless, super strategic, very intentional policy apparatus that could move things. And I said no. And then I said no again. And then I said no again. And then my family and I finally said yes. And so that's how I ended up in the last white house.

this relentless, super strategic, very intentional policy apparatus that could move things. And I said no. And then I said no again. And then I said no again. And then my family and I finally said yes. And so that's how I ended up in the last white house.

Well, it's a much bigger and more interesting story than that, I think. So the final year of term one, I took it upon myself. I sort of anointed myself as the person that would ensure that when President Trump won the second term on November 3rd of 2020, that we would be ready, unlike we were not in the first term.

Well, it's a much bigger and more interesting story than that, I think. So the final year of term one, I took it upon myself. I sort of anointed myself as the person that would ensure that when President Trump won the second term on November 3rd of 2020, that we would be ready, unlike we were not in the first term.

And so I spent the year with Larry Kudlow, who ran the National Economic Council, Robert O'Brien, who ran National Security Council, and I was domestic policy at that point, and really drove an effort to put together an agenda in the teams that would be ready for that second term.

And so I spent the year with Larry Kudlow, who ran the National Economic Council, Robert O'Brien, who ran National Security Council, and I was domestic policy at that point, and really drove an effort to put together an agenda in the teams that would be ready for that second term.

And so when that didn't happen, and everyone else was discouraged, no one would hire Trump people, it was a very dark time. January 6th happened. In November of 2020, I realized that what I had been blessed to build in Texas what the Trump first White House asked me to help do within the West Wing, that that's what I needed to do on the national scale.

And so when that didn't happen, and everyone else was discouraged, no one would hire Trump people, it was a very dark time. January 6th happened. In November of 2020, I realized that what I had been blessed to build in Texas what the Trump first White House asked me to help do within the West Wing, that that's what I needed to do on the national scale.

Never, never thinking for a second at that moment that President Trump was gonna run again, but the whole idea that we had just had four incredible years, that we had a team of people in the cabinet, Trump won, senior staff, Trump won, that finally not only knew how to talk about conservative issues, but knew how to govern. from a free market, America first perspective, and that couldn't be lost.

Never, never thinking for a second at that moment that President Trump was gonna run again, but the whole idea that we had just had four incredible years, that we had a team of people in the cabinet, Trump won, senior staff, Trump won, that finally not only knew how to talk about conservative issues, but knew how to govern. from a free market, America first perspective, and that couldn't be lost.

If we lost that team, if we lost that thinking, if we lost that know-how, I didn't know if we'd ever get it back. And the Democrats are really good. The left is really good at government. We, our side is really good at raising families and building business. And so this happens every time that we're put into government.

If we lost that team, if we lost that thinking, if we lost that know-how, I didn't know if we'd ever get it back. And the Democrats are really good. The left is really good at government. We, our side is really good at raising families and building business. And so this happens every time that we're put into government.

We have a team of people that have the best intentions, but we lose years because we don't know how to run a bureaucracy, how to deconstruct it and how to reconstruct it.

We have a team of people that have the best intentions, but we lose years because we don't know how to run a bureaucracy, how to deconstruct it and how to reconstruct it.

Yes, exactly, because that's it. It's the timeframe. So we launched the America First Policy Institute, and quietly in early February of 21, publicly in April, almost exactly four years ago today, in April of 21, I had nine former Trump cabinet members from Trump One, 50 former White House senior staff. Many were volunteers at the beginning.

Yes, exactly, because that's it. It's the timeframe. So we launched the America First Policy Institute, and quietly in early February of 21, publicly in April, almost exactly four years ago today, in April of 21, I had nine former Trump cabinet members from Trump One, 50 former White House senior staff. Many were volunteers at the beginning.

Eventually, I could raise enough money to get everyone on payroll. But when the president won in November, AFPI and then our sister C4, we launched America First Works. It was a $90 million operation in just a couple of years. And I think fundamentally transformed the landscape.

Eventually, I could raise enough money to get everyone on payroll. But when the president won in November, AFPI and then our sister C4, we launched America First Works. It was a $90 million operation in just a couple of years. And I think fundamentally transformed the landscape.