Brooks Barnes

So AI is an umbrella term.

What people really mean are two things under that.

One is non-generative AI, tools that assist.

They don't create new content from scratch.

So think about tools that help editors cut movies, tools that help sound designers isolate dialogue on a noisy set.

Digital de-aging.

If you saw Indiana Jones and the Dial of Destiny, Harrison Ford appears to be 30 or 40 for chunks of that film.

He's really in his 80s.

That's all a form of AI.

Fine-tuning, tinkering.

Fine-tuning, and that's under the hood in Hollywood everywhere.

You know, every studio, every network, every streaming service.

The new part and the controversial part is generative AI.

Tools that scrape vast amounts of information and then use that to create new content.

Got it.

Correct.

One example is a biblical show on Amazon called The House of David.

Very popular, 45 million people globally watched part of it, Amazon said.

So they used AI to generate hundreds of scenes that would have been too expensive to film otherwise.

For example, there's this sequence at the beginning of one episode about the creation of Goliath, the giant that David kills.