Bruce Buchanan

The growth's still very strong.

You can look at it at a net level and say, okay, you go from 100 to 170 and the growth's amazing, but actually that overstates this year's growth and understates last year's growth if you don't adjust for it.

But the underlying business tends to grow at about 40% every year and it's pretty steady.

Lots of different areas.

So some of its new verticals, like the retail and B2B stuff that we just talked about.

So they've been two really good successes for us.

We're also expanding geographically.

So our Japanese business is starting to really take off.

We're in 16 countries now, so that's been good.

We also only a few months ago launched our first SMB product, which is a Shopify app, which

gives them a really slimmed down version of our product, just gives them the advertising product and the confirmation page at this time.

But we're going to roll out a few more versions of that over the next sort of six to 12 months and expand it beyond Shopify.

So client type is another one, vertical geography and product is the other one.

So as we get, you know, into distributed commerce and we start selling more product and we go further up into the ecosystem, we start handling more of the volume of the e-commerce or more value of the e-commerce transaction through our platform.

We also drive more revenue.

No, no, they can pick and choose.

And lots of customers use different products and expand.

So we have lots of organic growth, about 40% growth, about 20% every year comes from existing customers growing into new products and just growing their footprint with us.

So there's a bit of a combination of both, but there's no requirement.

You can come in and use whatever you want.