Bruce Buffer

I went to his dojo and he took me into a private room and said, I understand you're a kickboxer.

He goes, come at me, take my head off, you know, and we had this little private

thing together wow and i said you won't put on gloves and he goes no let's just do this right and that's hoist um i said fine let's go so we went at it and i'm not embarrassed to say but you know 45 seconds into it he gets under my punches he takes me down on the ground um gets me in a side choke starts going tap tap so i tapped and it's the i'll never forget it he gets up in the guard straightens out his ski and says see isn't it nice not to get hit in the face right

yeah now i knew jiu-jitsu because i trained in different styles but the grace of jiu-jitsu was so unique so then in 93 when he came out um with his arms in the back of his family member whoever brothers whatever it was i told everybody was watching with i said see that little skinny kid because everybody was like behemoths and this that and that he's going to beat everybody and we all know what happened from that point forward so in answer to your question

Everything, and I've owned my own businesses since I was 19.

I'm, you know, entrepreneur, done a lot of different things.

Everything takes growth.

Everything takes a process.

So I knew there was gonna be an evolutionary process where they needed to refine it, put in the rules better, you know, and it would grow as it did.

And then we basically were almost taken off air, right, after the witch hunt or, you know, human cockfighting came out and In Demand dropped us.

The internet kept us alive.

The fans kept us alive.

Thanks to DirecTV with their 16, 17 million subscribers at the time kept us alive.

And then the godsend was, and I'll never forget when I was at a show in Louisiana and Lorenzo Fertitta was sitting behind me and, you know, Dana, who had been a manager of, I think, Chuck Liddell.

You know, and Dana and I, of course, had known each other before then.

I got the call from Meyerowitz after the show and he said, listen, I've got some good news and some bad news.

I go, what's the bad news?

He goes, well, I sold the UFC.

Oh, who'd you sell it to?

Dana White and the Fertitta Brothers.