Bruce Buffer

And that's one of the reasons I started the company, Millions.co, because I'm trying to teach athletes in all sports how to brand themselves. You don't have to have a million, two million followers to be the top athlete in your sport to be able to brand yourself and monetize yourself even when you're starting out. But people don't realize that.

And that's one of the reasons I started the company, Millions.co, because I'm trying to teach athletes in all sports how to brand themselves. You don't have to have a million, two million followers to be the top athlete in your sport to be able to brand yourself and monetize yourself even when you're starting out. But people don't realize that.

And that's one of the reasons I started the company, Millions.co, because I'm trying to teach athletes in all sports how to brand themselves. You don't have to have a million, two million followers to be the top athlete in your sport to be able to brand yourself and monetize yourself even when you're starting out. But people don't realize that.

This is one of the ways, even though I'll make whatever I make out of this and all that, that's all great. I'm really doing this as a pay it forward thing to help athletes. I see too many athletes losing opportunities to make money and expand their careers because they don't have proper management or they don't know what to do themselves. And that's why I started millions.co.

This is one of the ways, even though I'll make whatever I make out of this and all that, that's all great. I'm really doing this as a pay it forward thing to help athletes. I see too many athletes losing opportunities to make money and expand their careers because they don't have proper management or they don't know what to do themselves. And that's why I started millions.co.

This is one of the ways, even though I'll make whatever I make out of this and all that, that's all great. I'm really doing this as a pay it forward thing to help athletes. I see too many athletes losing opportunities to make money and expand their careers because they don't have proper management or they don't know what to do themselves. And that's why I started millions.co.

Sorry if I segued there for a second.

Sorry if I segued there for a second.

Sorry if I segued there for a second.

Well, leverage works in different ways, you know, and what you're saying too is like, of course you have, you watch the Super Bowl, right? Now, I've had a Super Bowl commercial. I was in a Budweiser commercial, okay? Bucket list fulfilled. How many times do you watch a commercial on the Super Bowl where people have spent millions of dollars and it's over and you're like, what was that all about?

Well, leverage works in different ways, you know, and what you're saying too is like, of course you have, you watch the Super Bowl, right? Now, I've had a Super Bowl commercial. I was in a Budweiser commercial, okay? Bucket list fulfilled. How many times do you watch a commercial on the Super Bowl where people have spent millions of dollars and it's over and you're like, what was that all about?

Well, leverage works in different ways, you know, and what you're saying too is like, of course you have, you watch the Super Bowl, right? Now, I've had a Super Bowl commercial. I was in a Budweiser commercial, okay? Bucket list fulfilled. How many times do you watch a commercial on the Super Bowl where people have spent millions of dollars and it's over and you're like, what was that all about?

That's called ego advertising. I can't believe on the highest levels that this still happens. When you've got the UFC behind you, when I appear for the Las Vegas Raiders, which is the new thing I started this year, it's not about the UFC. It's about me appearing for the Raiders. But in respect to the UFC, they have to realize that I just gave them a million-dollar commercial.

That's called ego advertising. I can't believe on the highest levels that this still happens. When you've got the UFC behind you, when I appear for the Las Vegas Raiders, which is the new thing I started this year, it's not about the UFC. It's about me appearing for the Raiders. But in respect to the UFC, they have to realize that I just gave them a million-dollar commercial.

That's called ego advertising. I can't believe on the highest levels that this still happens. When you've got the UFC behind you, when I appear for the Las Vegas Raiders, which is the new thing I started this year, it's not about the UFC. It's about me appearing for the Raiders. But in respect to the UFC, they have to realize that I just gave them a million-dollar commercial.

Because I've been told I'm one of the three faces of the UFC with Dana and Joe Rogan, let's say, right? Aside from all the amazing fighters we have who come and go as champions do. But we're constants. We're consistent. So I'll laugh and giggle with Dana and say, hey, I just gave you a million-dollar commercial. Time to renegotiate. It's true. You've got to use the powers that you have.

Because I've been told I'm one of the three faces of the UFC with Dana and Joe Rogan, let's say, right? Aside from all the amazing fighters we have who come and go as champions do. But we're constants. We're consistent. So I'll laugh and giggle with Dana and say, hey, I just gave you a million-dollar commercial. Time to renegotiate. It's true. You've got to use the powers that you have.

Because I've been told I'm one of the three faces of the UFC with Dana and Joe Rogan, let's say, right? Aside from all the amazing fighters we have who come and go as champions do. But we're constants. We're consistent. So I'll laugh and giggle with Dana and say, hey, I just gave you a million-dollar commercial. Time to renegotiate. It's true. You've got to use the powers that you have.

Don't be cocky. Just be real and go for it.

Don't be cocky. Just be real and go for it.