Bruce Buffer

I consider myself a maverick in business. But you've got to look at Dana. And you look at the Vince McMahons and you look at whether you agree with them or not, the Don Kings of this world. It takes people like this to keep these kind of things alive. And it's perfect. It works well. And Dana is very generous and very loyal. But if you're on his bad side, you're screwed. Okay?

I consider myself a maverick in business. But you've got to look at Dana. And you look at the Vince McMahons and you look at whether you agree with them or not, the Don Kings of this world. It takes people like this to keep these kind of things alive. And it's perfect. It works well. And Dana is very generous and very loyal. But if you're on his bad side, you're screwed. Okay?

We'd probably throw a few punches at each other and have a beer afterwards.

We'd probably throw a few punches at each other and have a beer afterwards.

We'd probably throw a few punches at each other and have a beer afterwards.

Yeah, you're talking about my business?

Yeah, you're talking about my business?

Yeah, you're talking about my business?

A big business. It's a billion-dollar business. I mean, you're talking about a company in UFC that sold for $4.2 billion, the highest price ever paid for a sports franchise in the United States. If that doesn't speak volumes, I don't know what does.

A big business. It's a billion-dollar business. I mean, you're talking about a company in UFC that sold for $4.2 billion, the highest price ever paid for a sports franchise in the United States. If that doesn't speak volumes, I don't know what does.

A big business. It's a billion-dollar business. I mean, you're talking about a company in UFC that sold for $4.2 billion, the highest price ever paid for a sports franchise in the United States. If that doesn't speak volumes, I don't know what does.

And then... You've got to look at it from the standpoint, for me personally, the octagon is my base. When I teach people about branding and business, you always have to have a base to work from. Forget about selling something 150 miles away from your base. Sell within a mile of your base. If everybody's your customer, you're a multimillionaire. You have to assume that attitude.

And then... You've got to look at it from the standpoint, for me personally, the octagon is my base. When I teach people about branding and business, you always have to have a base to work from. Forget about selling something 150 miles away from your base. Sell within a mile of your base. If everybody's your customer, you're a multimillionaire. You have to assume that attitude.

And then... You've got to look at it from the standpoint, for me personally, the octagon is my base. When I teach people about branding and business, you always have to have a base to work from. Forget about selling something 150 miles away from your base. Sell within a mile of your base. If everybody's your customer, you're a multimillionaire. You have to assume that attitude.

The octagon's my base. It's established over 25 years. All the other business ventures I have, I'm building out of the base. I did the same thing managing my brother's career. HBO Rocks and Ring was his base. We built the movies, the TV, the products, everything, which is what I'm doing too. Neither one of us ever crossing over against each other unless we work with each other.

The octagon's my base. It's established over 25 years. All the other business ventures I have, I'm building out of the base. I did the same thing managing my brother's career. HBO Rocks and Ring was his base. We built the movies, the TV, the products, everything, which is what I'm doing too. Neither one of us ever crossing over against each other unless we work with each other.

The octagon's my base. It's established over 25 years. All the other business ventures I have, I'm building out of the base. I did the same thing managing my brother's career. HBO Rocks and Ring was his base. We built the movies, the TV, the products, everything, which is what I'm doing too. Neither one of us ever crossing over against each other unless we work with each other.

But the rules of business are very simple. So when you have a King Kong gorilla like the UFC as your base, Unless you're doing something wrong or you don't know what your brand is all about, there's no reason but to move forward and keep branding and building yourself.

But the rules of business are very simple. So when you have a King Kong gorilla like the UFC as your base, Unless you're doing something wrong or you don't know what your brand is all about, there's no reason but to move forward and keep branding and building yourself.

But the rules of business are very simple. So when you have a King Kong gorilla like the UFC as your base, Unless you're doing something wrong or you don't know what your brand is all about, there's no reason but to move forward and keep branding and building yourself.