Bruce Buffer

You know, there is a UFC lifestyle, and fans live a UFC lifestyle, whether they're wearing the merch and all that, but I've got to look at the fans to answer that question because the reason we are where we are is because of the fans. Aside from all the work and the great mastery of Maverick marketing and management that Dana White and his team do.

But the fans have kept us alive and it's just gotten bigger and bigger and bigger. And aside from the younger demographic of the 18 to 34, we have the widest demographic, I think, of most sports, whether it's female or male. You know... I can just say again, it's like a lifestyle for these people. They have their first show. They want to see the next one. They want to see the progression.

But the fans have kept us alive and it's just gotten bigger and bigger and bigger. And aside from the younger demographic of the 18 to 34, we have the widest demographic, I think, of most sports, whether it's female or male. You know... I can just say again, it's like a lifestyle for these people. They have their first show. They want to see the next one. They want to see the progression.

But the fans have kept us alive and it's just gotten bigger and bigger and bigger. And aside from the younger demographic of the 18 to 34, we have the widest demographic, I think, of most sports, whether it's female or male. You know... I can just say again, it's like a lifestyle for these people. They have their first show. They want to see the next one. They want to see the progression.

Granted, there's a lot more shows now. It's hard to keep track of all the fighters, but they're so interested in what they have for breakfast, what they do in their private lives. Once you can lock people in like that, then you've got a successful audience that's going to be a dedicated audience. They'll be consistently watching you forever.

Granted, there's a lot more shows now. It's hard to keep track of all the fighters, but they're so interested in what they have for breakfast, what they do in their private lives. Once you can lock people in like that, then you've got a successful audience that's going to be a dedicated audience. They'll be consistently watching you forever.

Granted, there's a lot more shows now. It's hard to keep track of all the fighters, but they're so interested in what they have for breakfast, what they do in their private lives. Once you can lock people in like that, then you've got a successful audience that's going to be a dedicated audience. They'll be consistently watching you forever.

Not just as happens in boxing now, which I love and I grew up in and I participated in. The bottom line is that the younger demographic is dying off in boxing. The Logan and Jake Paul fights are bringing him back in. But are they consistently going to watch other boxers or are they just going to wait for their influencers? But at least young eyeballs are coming into the sport.

Not just as happens in boxing now, which I love and I grew up in and I participated in. The bottom line is that the younger demographic is dying off in boxing. The Logan and Jake Paul fights are bringing him back in. But are they consistently going to watch other boxers or are they just going to wait for their influencers? But at least young eyeballs are coming into the sport.

Not just as happens in boxing now, which I love and I grew up in and I participated in. The bottom line is that the younger demographic is dying off in boxing. The Logan and Jake Paul fights are bringing him back in. But are they consistently going to watch other boxers or are they just going to wait for their influencers? But at least young eyeballs are coming into the sport.

The UFC is just capturing and holding people. Definitely. Let's face it, in COVID, we were the first sport to come back. Yes, you were. And it's really blown up as a result. Yeah.

The UFC is just capturing and holding people. Definitely. Let's face it, in COVID, we were the first sport to come back. Yes, you were. And it's really blown up as a result. Yeah.

The UFC is just capturing and holding people. Definitely. Let's face it, in COVID, we were the first sport to come back. Yes, you were. And it's really blown up as a result. Yeah.

it's great you know i mean dan and i know each other before he took over the u f c called me when he bought it uh... he's managing chocolate on tete ortiz back then and uh... the previous owner called me up robert meyer said i have good news and bad news the bad news i sold the f c the good news i sold a day to wait for cheetah brothers and they want to give you a john mccarthy everybody else is going so dana we we get along really well uh...

it's great you know i mean dan and i know each other before he took over the u f c called me when he bought it uh... he's managing chocolate on tete ortiz back then and uh... the previous owner called me up robert meyer said i have good news and bad news the bad news i sold the f c the good news i sold a day to wait for cheetah brothers and they want to give you a john mccarthy everybody else is going so dana we we get along really well uh...

it's great you know i mean dan and i know each other before he took over the u f c called me when he bought it uh... he's managing chocolate on tete ortiz back then and uh... the previous owner called me up robert meyer said i have good news and bad news the bad news i sold the f c the good news i sold a day to wait for cheetah brothers and they want to give you a john mccarthy everybody else is going so dana we we get along really well uh...

We're friends. We're brothers in arms. He's a maverick. He's nonstop. You've got to really appreciate a man who's worth probably a half billion or more dollars and still has the passion to do everything he needs to do to keep this going. Because he could easily back off and live in one of his many homes and do whatever he wants. It's a rare breed. There's very few mavericks in life.

We're friends. We're brothers in arms. He's a maverick. He's nonstop. You've got to really appreciate a man who's worth probably a half billion or more dollars and still has the passion to do everything he needs to do to keep this going. Because he could easily back off and live in one of his many homes and do whatever he wants. It's a rare breed. There's very few mavericks in life.

We're friends. We're brothers in arms. He's a maverick. He's nonstop. You've got to really appreciate a man who's worth probably a half billion or more dollars and still has the passion to do everything he needs to do to keep this going. Because he could easily back off and live in one of his many homes and do whatever he wants. It's a rare breed. There's very few mavericks in life.

I consider myself a maverick in business. But you've got to look at Dana. And you look at the Vince McMahons and you look at whether you agree with them or not, the Don Kings of this world. It takes people like this to keep these kind of things alive. And it's perfect. It works well. And Dana is very generous and very loyal. But if you're on his bad side, you're screwed. Okay?